ECTS - Marketing Management
Marketing Management (ISLE508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISLE508 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Distance |
| Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | To provide insights regarding the fundamentals of marketing, principles of marketing and marketing mix |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | DEFINITION OF MARKETING | CHAPTER 1 |
| 2 | FUNDAMENTAL MARKETING CONCEPTS | CHAPTER 2 |
| 3 | MARKETING ENVIRONMENT | CHAPTER 3 |
| 4 | MARKET SEGMENTATION AND TARGET MARKET | CHAPTER 4 |
| 5 | CONSUMER BEHAVIOR | CHAPTER 5 |
| 6 | INDUSTRIAL MARKETING | CHAPTER 6 |
| 7 | MARKET RESEARCH | CHAPTER 7 |
| 8 | SERVICES MARKETING | CHAPTER 8 |
| 9 | INTERNATIONAL MARKETING | CHAPTER 9 |
| 10 | DIRECT MARKETING | CHAPTER 10 |
| 11 | PRODUCT | CHAPTER 11 |
| 12 | PRICE | CHAPTER 12 |
| 13 | PLACE | CHAPTER 13 |
| 14 | PROMOTION | CHAPTER 14 |
Sources
| Course Book | 1. Principles of Marketing, Philip Kotler & Gary Armstrong, |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 15 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 65 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Combines and applies the knowledge of their undergraduate field with business administration knowledge. | |||||
| 2 | Acquires knowledge about the structure and functioning of the financial system and each financial institution. | |||||
| 3 | Possesses knowledge of regulations and legislation related to financial institutions. | |||||
| 4 | Identifies the risks faced by different financial institutions and acquires the ability to develop basic solutions. | |||||
| 5 | Acquires knowledge of basic investment strategies. | |||||
| 6 | Gains knowledge of research methods and techniques and applies them. | |||||
| 7 | Acquires knowledge about the institutional characteristics of emerging and developed markets, as well as investment strategies for bonds, stocks, and derivative products in these markets. | |||||
| 8 | Acquires knowledge about the fundamentals, processes, and contributions of capital and securities markets to the financial system. | |||||
| 9 | Conveys business-related information using effective verbal, written, and visual communication methods. | |||||
| 10 | Develops awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, social, and universal values. | |||||
| 11 | Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
| 12 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||