ECTS - International Marketing and Strategies
International Marketing and Strategies (LOJ501) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| International Marketing and Strategies | LOJ501 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Free Elective |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | The aim of this course is to provide students with a sufficient understanding of the fundamental concepts and theories of international marketing and to establish a basic knowledge base. The course is designed to engage students with current marketing issues through a historical approach and an interdisciplinary understanding, offering them a perspective on these topics. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Scope and Challenges of International Marketing | Part 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 3-28 |
| 2 | International Marketing Dynamics | Part 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 29-56 |
| 3 | History and Geography: Foundations of Cultural Understanding | Part 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 57-76 |
| 4 | Cultural Dynamics in International Marketing | Part 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 77-100 |
| 5 | Traditions and Practices of the Business World | Part 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 101-120 |
| 6 | International Political and Legal Environment | Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148 |
| 7 | International Market Research | Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148 |
| 8 | Midterm Exam | |
| 9 | Emerging Markets and Market Behavior | Part 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 177-202 |
| 10 | Multinational Market Regions and Market Groups | Part 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 203-240 |
| 11 | International Market Strategies | Part 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 240-262 |
| 12 | International Market Entry Strategies | Part 11, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 263-284 |
| 13 | International Branding Strategies | Part 12, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 285-310 |
| 14 | Export, Management and Logistics in International Marketing | Part 13, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 310-328 |
| 15 | Ethics and Responsibility in International Marketing | Part 14, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 329-350 |
| 16 | Final Exam |
Sources
| Course Book | 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 60 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | X |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Combines and applies the knowledge of their undergraduate field with business administration knowledge. | |||||
| 2 | Acquires the ability to take responsibility and produce constructive solutions when faced with unforeseen complex situations (e.g., crises) related to healthcare management. | |||||
| 3 | Understands the fundamental concepts and core functions of healthcare management at an expert level. | |||||
| 4 | Gains knowledge of research methods and techniques and applies them. | |||||
| 5 | Carries out the necessary activities (taking risks, securing resources, conducting market analysis, preparing business plans, etc.) to create a new business with innovative thinking or to apply acquired knowledge in the field of healthcare management. | |||||
| 6 | Uses appropriate project management techniques to effectively plan projects. | |||||
| 7 | Generates innovative and creative ideas and implements them. | |||||
| 8 | Acquires knowledge of accessing scientific information, monitoring current literature, evaluating, and applying it in the field of healthcare management. | |||||
| 9 | Conveys business-related information using effective verbal, written, and visual communication methods. | |||||
| 10 | Develops awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, social, and universal values. | |||||
| 11 | Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
| 12 | Conducts the necessary literature review, identifies the research problem, develops hypotheses, designs the research, reaches conclusions using qualitative and quantitative methods, and as a result, possesses the ability to produce academic publications. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 30 | 30 |
| Prepration of Final Exams/Final Jury | 1 | 60 | 60 |
| Total Workload | 222 | ||