ECTS - Software Product Management

Software Product Management (SE456) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Software Product Management SE456 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery
Learning and Teaching Strategies .
Course Coordinator
Course Lecturer(s)
  • Dr. Haluk Altunel
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
  • To understand the role and responsibilities of a ProdM.
  • To identify market gaps and user needs and formulate a technically feasible product vision and strategy.
  • To effectively prepare Product Requirement Documents (PRD) and develop strategies for managing technical debt.
  • To understand DevOps and Release Management processes and up-to-date approaches, and to effectively make data-driven decisions.
Course Content The Product Manager?s role, market analysis, and business models. Product Discovery and identifying technical assumptions. Technical feasibility and PRDs. Agile, Release, Quality and Technical Debt Management. Team Collaboration. Product Analytics. Go-to-Market and Product-Led Growth. AI integration with MLOps principles.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Product Manager’s role and responsibilities. Reading lecture hand-outs
2 Market and Technical Business Model Analysis Reading lecture hand-outs
3 Product Vision and Strategy Reading lecture hand-outs
4 Goal Setting and Metrics Reading lecture hand-outs
5 Product Discovery and Requirement Gathering Reading lecture hand-outs
6 Opportunity Assessment, Prioritization, and Technical Feasibility Reading lecture hand-outs
7 Project Presentations Reading lecture hand-outs
8 Agile and Technical Debt Management Reading lecture hand-outs
9 PRD and Definition of Done (DoD) Principles Reading lecture hand-outs
10 UX/UI, System Architecture, and Engineering Collaboration: The impact of system architecture, such as Microservices and APIs, on product decisions. Communication and alignment with Engineering and Design teams. Reading lecture hand-outs
11 Product Analytics: Funnel and Cohort analysis. Logging and Data Collection Infrastructure Strategies. Technical interpretation of metrics and A/B test results Reading lecture hand-outs
12 Go-to-Market (GTM), Release, and Quality Management: Launch and Release Plans, introduction to DevOps and similar up-to-date processes. ProdM management of QA (Quality Assurance) processes. Product-Led Growth (PLG) Reading lecture hand-outs
13 Artificial Intelligence (AI) Integration (Week 1): The use of AI/ML Features in Software Products. Viewing AI as a product feature (e.g., recommendation, automation). Requirement Management and Data Infrastructure Strategy Reading lecture hand-outs
14 Artificial Intelligence (AI) Integration (Week 2): AI/ML Management Challenges and MLOps. Integration of AI features into the technical architecture and MLOps (DevOps for ML) principles. Data bias and ethical challenges. Project Presentations Reading lecture hand-outs
15 Final Examination Preparation for the final examination.
16 Final Exam Preparation

Sources

Other Sources 1. The Product Book: How to Become a Great Product Manager, Product School, Carlos González de Villaumbrosia & Josh Anon, 1st Edition, Product School, 2017.
2. PDMA Essentials: New Product Development, Global Product Development and Management Association (PDMA), 3rd Edition, Wiley, 2017.
3. Inspired: How to Create Tech Products Customers Love, Marty Cagan, 2nd Edition, Wiley, 2018.
4. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, Dan Olsen, 1st Edition, Wiley, 2015.
5. Designing Machine Learning Systems: An Iterative Process for Production-Ready Applications, Chip Huyen, 1st Edition, O'Reilly Media, 2022.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 2 12
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 40
Toplam 5 82
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Gains adequate knowledge in mathematics, science, and subjects specific to the software engineering discipline; acquires the ability to apply theoretical and practical knowledge of these areas to complex engineering problems.
2 Gains the ability to identify, define, formulate, and solve complex engineering problems; selects and applies proper analysis and modeling techniques for this purpose.
3 Develops the ability to design a complex system, process, device, or product under realistic constraints and conditions to meet specific requirements; applies modern design methods for this purpose.
4 Demonstrates the ability to select, and utilize modern techniques and tools essential for the analysis and determination of complex problems in software engineering applications; uses information technologies effectively.
5 Develops the ability to design experiments, gather data, analyze, and interpret results for the investigation of complex engineering problems or research topics specific to the software engineering discipline.
6 Demonstrates the ability to work effectively both individually and in disciplinary and interdisciplinary teams in fields related to software engineering.
7 Demonstrates the ability to communicate effectively in Turkish, both orally and in writing; to write effective reports and understand written reports, to prepare design and production reports, to deliver effective presentations, and to give and receive clear and understandable instructions.
8 Gains knowledge of at least one foreign language; acquires the ability to write effective reports and understand written reports, prepare design and production reports, deliver effective presentations, and give and receive clear and understandable instructions.
9 Acquires an awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and continuously improve oneself.
10 Acts in accordance with ethical principles and possesses knowledge of professional and ethical responsibilities.
11 Knows the standards used in software engineering practices.
12 Knows about business practices such as project management, risk management and change management.
13 Gains awareness about entrepreneurship and innovation.
14 Gains knowledge on sustainable development.
15 Has knowledge about the universal and societal impacts of software engineering practices on health, environment, and safety, as well as the contemporary issues reflected in the field of engineering.
16 Acquires awareness of the legal consequences of engineering solutions.
17 Applies knowledge and skills in identifying user needs, developing user-focused solutions and improving user experience.
18 Gains the ability to apply engineering approaches in the development of software systems by carrying out analysis, design, implementation, verification, validation, and maintenance processes.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 12 2 24
Presentation/Seminar Prepration 1 4 4
Project 2 12 24
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 5 5
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 120