Media and Society (PR236) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Media and Society PR236 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course focuses on providing necessary knowledge about the mass communication for the students in public relations and advertising.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the basic concepts such as mass, media, mass media and mas media related terms.
  • Learn the history, devlopment, organization and practice of mass media
  • Discuss the prevailing issues in mass media.
  • Recognize the social, economical, political and cultural functions of mass media
Course Content No data provided

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation
2 On the basic concepts such as mass, media, mass media and mass communication 23-25
3 Production, producer and product in mass media. 41-62
4 Development, structure and function of mass media: Books, Printing, Press 41-62
5 Development, structure and function of mass media: Radio 41-62
6 Development, structure and function of mass media: Cinema 41-62
7 Midterm Exam
8 Development, structure and function of mass media: TV 67-108
9 Development, structure and function of mass media: Internet 67-108
10 Development, structure and function of public relations and advertising 111-125
11 Control of mass media: Freedom of the press, censorship, auto-control 209-223
12 Prevailing issues on media representation 231-280
13 Prevailing issues on media representation 231-280
14 International mass communication 361-369
15 International mass communication 361-369
16 Overall discussion

Sources

Course Book 1. Erdoğan, İrfan (2014). Medya Teori ve Araştırmaları. Ankara: Erk.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 15
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquiring the skills of understanding, explaining, and using the fundamental concepts, theory and methodology of international relations
2 Having an interdisciplinary perspective that combines other related disciplines
3 Having adequate knowledge about the history of international relations and being able to examine international actors, events and historical processes
4 Acquiring the ability of analytical thinking, critical analysis and developing rational argument
5 Acquiring the ability to make analytical interpretations about the contemporary global issues; the current and future positions of regional and international actors
6 Being able to use professional English to transfer her/his knowledge about the international relations using verbal, written and visual communication methods effectively
7 Understanding the importance of several topics such as professional ethics, sustainability, environmental awareness, social responsibility, cultural, social and universal values; being able to manifest and analyze the legal results of these issues
8 Being able to analyze the issues by using the qualitative and quantitative research techniques of international relations

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 15 15
Project
Report
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 117