Destination Management (TOUR214) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Destination Management TOUR214 3 0 0 3 6
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Instructor Dr. Enis G. TATAROĞLU
Course Assistants
Course Objectives Destination Management course aims to provide the students with necessary information about essential destination-related concepts such as destination management, destination marketing, destination identity, destination image, brand, crisis management etc. The course also aims to highlight key themes about the factors affecting destination competitiveness and the dynamics of destination management.
Course Learning Outcomes The students who succeeded in this course;
  • To understand tourism destinations and their management objectives in detail.
  • To focus on indicators of sustainable development for tourism destinations.
Course Content Sustainable development for tourism destinations, competitive destinations, tourists? destination choices and experiences, issues in analyzing and managing tourist destinations, destination policy,planning and development, destination management, marketing tourist destinations.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Destination Management
2 The Concept of Destination Management and Planning
3 The Concept of Destination Management and Planning
4 Strategic planning, planning process, visioning
5 Destination Marketing Planning
6 Destination Marketing Planning
7 Destination Marketing Planning
9 Destination Management Research
10 Destination Management Resource
11 Destination Positioning
12 Destination Brand Management
13 Destination Brand Management
14 Case Studies
15 Wrap-up session
16 Final Exam Final Exam


Course Book 1. Ritchie, J.R. 2003. The Competitive Destination: A Sustainable Tourism Perspective. CABI Publishing, UK. 270 pp.
2. - Morrison Alastair (2013) Marketing and Managing Toursim destinations, Routledge
3. - UNWTO Publications ‘A Practical Guide to Tourism Destination Management, 2006

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 15 1
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 5
Homework Assignments 1 15
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 40
Toplam 19 86
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Have a basic knowledge of theories, facts and principles related to tourism and tourism management. X
2 To have information about the economic, cultural, social and environmental dimensions of tourism. X
3 Have knowledge of general business and economics and understand the strategies of human resources management, food and beverage applications, accounting and finance, management and marketing and service marketing in tourism enterprises. X
4 Knows the national and international legal regulations, social, environmental and professional ethical values related to the field of tourism and develops appropriate behaviors to ethics. X
5 Demonstrates reading, comprehension, speaking and writing skills in English at least at the B2 level of European Language Portfolio X
6 Demonstrates reading, comprehension, speaking and writing skills at a general level of European Language Portfolio A2 in Russian, French, German or Spanish. X
7 Uses the information about Tourism and Hotel Management in the business settings and profession; use information and communication technologies and software related to the field. X
8 Carries out the service processes related to Tourism and Hotel Management in line with the needs and demands of the consumers and proposes solutions to the problems that will affect the service processes. X
9 Generates professional knowledge from the data and synthesizes, analyzes, interprets and evaluates the produced knowledge; gain the ability of doing research project preparation and using the information in solving the problems; makes personal and professional development permanent X
10 He / she takes care of personal care, hygiene, clothing and appearance as required by the tourism sector. X
11 Communicates effectively with written, oral, non-verbal and visual ways and demonstrates presentation skills, works effectively as a team and independently. X
12 Recognize and understand different cultures and interact with guests from different cultures. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 15 2 30
Presentation/Seminar Prepration
Homework Assignments 1 10 10
Quizzes/Studio Critics 1 10 10
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 32 32
Total Workload 150