ECTS - Research Methods in Tourism

Research Methods in Tourism (TOUR407) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Research Methods in Tourism TOUR407 7. Semester 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Kemal Gürkan Küçükergin
Course Assistants
Course Objectives The objective of this lesson is to introduce the purpose and techniques of social research on tourism and travel industry.
Course Learning Outcomes The students who succeeded in this course;
  • To learn sampling
  • To understand main concept of a research
  • To develop research questions
  • To learn the basic terms of data analysis
  • To prepare a research proposal
Course Content Information about components of social research methods and area works; participation to different seminars by sector representatives.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to research and research theory
2 Introduction to research and research theory
3 Approaches to tourism research and research theory
4 Research plans and proposals
5 The range of research methods
6 Reviewing the literature
7 Mid-Term Exam Mid-Term Exam
8 Secondary data
9 Observation
10 Qualitative methods
11 Questionnaire surveys
12 Sampling
13 Sampling
14 Statistical analysis
15 Preparing a research report
16 Final


Course Book 1. Ghauri, P. & Gronhaung, K. (2010). Research Methods in Business Studies (3rd / 4th ed.) Essex: Prentice Hall.
2. Sosyal Bilimlerde Araştırma Yöntemleri, Doç.Dr. Sait Gürbüz ve Doç.Dr. Faruk Şahin, 3.Baskı, Seçkin Yayınları.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 15 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 40
Toplam 18 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Have a basic knowledge of theories, facts and principles related to tourism and tourism management. X
2 To have information about the economic, cultural, social and environmental dimensions of tourism. X
3 Have knowledge of general business and economics and understand the strategies of human resources management, food and beverage applications, accounting and finance, management and marketing and service marketing in tourism enterprises. X
4 Knows the national and international legal regulations, social, environmental and professional ethical values related to the field of tourism and develops appropriate behaviors to ethics. X
5 Demonstrates reading, comprehension, speaking and writing skills in English at least at the B2 level of European Language Portfolio X
6 Demonstrates reading, comprehension, speaking and writing skills at a general level of European Language Portfolio A2 in Russian, French, German or Spanish. X
7 Uses the information about Tourism and Hotel Management in the business settings and profession; use information and communication technologies and software related to the field. X
8 Carries out the service processes related to Tourism and Hotel Management in line with the needs and demands of the consumers and proposes solutions to the problems that will affect the service processes. X
9 Generates professional knowledge from the data and synthesizes, analyzes, interprets and evaluates the produced knowledge; gain the ability of doing research project preparation and using the information in solving the problems; makes personal and professional development permanent X
10 He / she takes care of personal care, hygiene, clothing and appearance as required by the tourism sector. X
11 Communicates effectively with written, oral, non-verbal and visual ways and demonstrates presentation skills, works effectively as a team and independently. X
12 Recognize and understand different cultures and interact with guests from different cultures. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 5 2 10
Presentation/Seminar Prepration
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 25 25
Prepration of Final Exams/Final Jury 1 32 32
Total Workload 125