International Business (MAN419) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Business MAN419 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Mithat ÜNER
Course Assistants
Course Objectives In this course students will learn the basic concepts, approaches and developments in international business.
Course Learning Outcomes The students who succeeded in this course;
  • He/She knows that notions about international and global business
  • He/She learns about entry strategies into foreign markets of international business.
  • Learns the marketing strategies applied by international businesses.
  • He/She learns about global market segmentation and target market selection.
  • He/She knows the environmental factors of international businesses.
  • He/She has enough knowledge about international organizations affecting international business.
Course Content Instrumental concepts for understanding international business literature; globalization of markets and the internationalization of the firm; organizational participants that make international business happen; cultural environment of international business; ethics and international business; theories of international trade and investment; politic

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Intraduction to International Business
2 Historical development of International Business
3 International Trade Theories I
4 International Trade Theories II
5 Internationalization Process of International Enterprises
6 Introduction to international markets
7 International environment
8 Midterm exam
9 International Organizations
10 Socio-cultural environment in foreign markets
11 Political factors in foreign markets
12 Physical and environmental factors
13 Economic environment
14 Labor environment
15 Financial environment factors
16 Final exam


Course Book 1. Uluslararası İşletmecilik Teori ve Uygulama, Prof. Dr. Esin Can, Beta Yayınları,2015,
2. istanbul International Business; Tamer Çavuşgil, Gary Knight, John Riesenberger, 2007
3. Doing Business in Emerging Markets; Tamer Çavuşgil, Pervez N. Ghauri, Milind R. Agarwal, 2012.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 An ability to apply knowledge of mathematics, science and engineering to Industrial Engineering; an ability to apply theoretical and practical knowledge to model and solve engineering problems.
2 An ability to identify, formulate and solve complex engineering problems; an ability to select and apply proper analysis and modeling methods.
3 An ability to design a complex system, process, tool or component to meet desired needs within realistic constraints; an ability to apply modern design.
4 An ability to develop, select and put into practice techniques, skills and modern engineering tools necessary for engineering practice; an ability to use information technology effectively.
5 An ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or disciplinary research topics.
6 An ability to work individually, on teams, and/or on multidisciplinary teams.
7 Ability to communicate effectively in Turkish orally and in writing; knowledge of at least one foreign language; effective report writing and understand written reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instruction.
8 A recognition of the need for, and an ability to engage in life-long learning; an ability to use information-seeking tools and to follow the improvements in science and technology.
9 An ability to behave according to the ethical principles, an understanding of professional and ethical responsibility. Information on standards used in industrial engineering applications.
10 Knowledge of business applications such as project management, risk management and change management. A recognition of entrepreneurship, innovativeness. Knowledge of sustainable improvement. X
11 Information on the effects of industrial engineering practices on health, environment and security in universal and societal dimensions and the information on the problems of the in the field of engineering of the era. Awareness of the legal consequences of engineering solutions.
12 An ability to design, development, implementation and improvement of integrated systems that include human, materials, information, equipment and energy.
13 Knowlede on appropriate analytical, computational and experimental methods to provide system integration.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127