ECTS - Marketing Management
Marketing Management (ISLE508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISLE508 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Distance |
| Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | To provide insights regarding the fundamentals of marketing, principles of marketing and marketing mix |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | DEFINITION OF MARKETING | CHAPTER 1 |
| 2 | FUNDAMENTAL MARKETING CONCEPTS | CHAPTER 2 |
| 3 | MARKETING ENVIRONMENT | CHAPTER 3 |
| 4 | MARKET SEGMENTATION AND TARGET MARKET | CHAPTER 4 |
| 5 | CONSUMER BEHAVIOR | CHAPTER 5 |
| 6 | INDUSTRIAL MARKETING | CHAPTER 6 |
| 7 | MARKET RESEARCH | CHAPTER 7 |
| 8 | SERVICES MARKETING | CHAPTER 8 |
| 9 | INTERNATIONAL MARKETING | CHAPTER 9 |
| 10 | DIRECT MARKETING | CHAPTER 10 |
| 11 | PRODUCT | CHAPTER 11 |
| 12 | PRICE | CHAPTER 12 |
| 13 | PLACE | CHAPTER 13 |
| 14 | PROMOTION | CHAPTER 14 |
Sources
| Course Book | 1. Principles of Marketing, Philip Kotler & Gary Armstrong, |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 15 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 65 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Combines and applies the knowledge of their undergraduate field with business administration knowledge. | |||||
| 2 | Gains knowledge of research methods and techniques and applies them. | |||||
| 3 | Generates creative and constructive solutions in situations of uncertainty and complexity related to the field of business administration. | |||||
| 4 | Understands the basic concepts and core functions of business administration at an expert level. | |||||
| 5 | Plans and manages activities for the professional development of those working under their responsibility in vocational tasks and projects within their field. | |||||
| 6 | Generates innovative and creative ideas and puts them into practice. | |||||
| 7 | Independently conducts a study using their knowledge in the field of business administration and takes responsibility as a team member in collaboration with other professional groups working in the field. | |||||
| 8 | Possesses the ability to access scientific knowledge in the field of business administration, follow current literature, evaluate it, and apply it. | |||||
| 9 | Conveys business-related information in the language of instruction and professional English by using effective verbal, written, and visual communication methods. | |||||
| 10 | Develops awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, social, and universal values. | |||||
| 11 | Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||