ECTS - Product Development and Brand Management

Product Development and Brand Management (MAN412) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Product Development and Brand Management MAN412 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management.
Course Learning Outcomes The students who succeeded in this course;
  • Knows the basic concepts of the product
  • Knows the basic concepts of the product
  • Can classify products
  • Can classify products
  • Knows new product design and production process
  • Knows new product design and production process
  • Is able to create brand strategy
  • Is able to create brand strategy
  • Can manage the brand to increase the value
  • Can manage the brand to increase the value
Course Content Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Product and Brand Management
2 Basic concepts about "the product"
3 Classification of products
4 New product development process
5 New product development process (continued)
6 Product mix and product strategies
7 Product Life cycle and strategies
8 Differences between product and brand, history and benefits of branding
9 Midterm Exam
10 Branding process
11 Brand identity, image and positioning
12 Customer-based brand value
13 Brand Extension Strategies
14 Presentations
15 Presentations
16 Final Exam

Sources

Course Book 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 5 100
Percentage of Semester Work 65
Percentage of Final Work 35
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Adequate knowledge of mathematics, physical sciences and the subjects specific to engineering disciplines; the ability to apply theoretical and practical knowledge of these areas in the solution of complex engineering problems.
2 The ability to define, formulate, and solve complex engineering problems; the ability to select and apply proper analysis and modeling methods for this purpose.
3 The ability to design a complex system, process, device or product under realistic constraints and conditions in such a way as to meet the specific requirements; the ability to apply modern design methods for this purpose.
4 The ability to select, and use modern techniques and tools needed to analyze and solve complex problems encountered in engineering practices; the ability to use information technologies effectively.
5 The ability to design experiments, conduct experiments, gather data, and analyze and interpret results for investigating complex engineering problems or research areas specific to engineering disciplines.
6 The ability to work efficiently in inter-, intra-, and multi-disciplinary teams; the ability to work individually.
7 (a) Sözlü ve yazılı etkin iletişim kurma becerisi; etkin rapor yazma ve yazılı raporları anlama, tasarım ve üretim raporları hazırlayabilme, etkin sunum yapabilme, açık ve anlaşılır talimat verme ve alma becerisi. (b) En az bir yabancı dil bilgisi; bu yabancı dilde etkin rapor yazma ve yazılı raporları anlama, tasarım ve üretim raporları hazırlayabilme, etkin sunum yapabilme, açık ve anlaşılır talimat verme ve alma becerisi.
8 Recognition of the need for lifelong learning; the ability to access information, follow developments in science and technology, and adapt and excel oneself continuously.
9 Acting in conformity with the ethical principles; professional and ethical responsibility and knowledge of the standards employed in engineering applications.
10 Knowledge of business practices such as project management, risk management, and change management; awareness of entrepreneurship and innovation; knowledge of sustainable development.
11 Knowledge of the global and social effects of engineering practices on health, environment, and safety issues, and knowledge of the contemporary issues in engineering areas; awareness of the possible legal consequences of engineering practices.
12 (a) Knowledge of (i) fluid mechanics, (ii) heat transfer, (iii) manufacturing process, (iv) electronics and control, (v) vehicle components design, (vi) vehicle dynamics, (vii) vehicle propulsion/drive and power systems, (viii) technical laws and regulations in automotive engineering field, and (ix) vehicle verification tests. (b) The ability to merge and apply these knowledge in solving multi-disciplinary automotive problems.
13 The ability to make use of theoretical, experimental, and simulation methods, and computer aided design techniques in automotive engineering field.
14 The ability to work in the field of vehicle design and manufacturing.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128