ECTS - Strategic Management
Strategic Management (IE427) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Strategic Management | IE427 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims to familiarize students with fundamental concepts in strategic management, including strategy formulation, implementation, and evaluation. The challenge lies not only in identifying weaknesses and threats that firms face, which we will study but also in recognizing the strengths of firms and anticipating opportunities in the external environment. Your role in this course is to address organizational shortcomings and build upon organizational achievements, with the understanding that definitions of failure and success can vary. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Overview of strategic management, types of strategies, strategy formulation (business mission statement, external assessment, internal assessment, strategy analysis and choice), strategy implementation, strategy evaluation, balanced scorecard. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction: Strategic Management Concepts | Reading: HIH Chapter 1 & 2, & “What is Strategy?”(Porter) |
| 2 | Introduction: Strategic Management Concepts | Reading: HIH Chapter 1 & 2, & “What is Strategy?”(Porter) |
| 3 | External Environment & Competition | Reading: HIH Chapter 3, Case 1: The Chinese Fireworks Industry |
| 4 | Internal Environment & Resources | Reading: HIH Chapter 4 Case 2: Southwest Airlines 2002 |
| 5 | Business-Level Strategy | Reading: HIH Chapter 5, Case 3: Haier: Taking a Chinese Company Global |
| 6 | Competitive Dynamics | Reading: HIH Chapter 6 Case 4: Progressive Corporation |
| 7 | Competitive Dynamics | Reading: HIH Chapter 6 Case 4: Progressive Corporation |
| 8 | Strategy in High-Tech Industries | Reading: HIH Chapter 7 Case 5: Apple 2008 |
| 9 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 10 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 11 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 12 | Cooperative Strategy & Alliances* | Reading: HIH Chapter 10 Case 7: Renault-Nissan Alliance |
| 13 | International Strategy | Reading: HIH Chapter 9, Case 8: Zara Fast Fashion |
| 14 | Corporate Governance and CSR | Reading: HIH Chapter 11 |
| 15 | Group Presentation | |
| 16 | Final Exam |
Sources
| Course Book | 1. Strategic Management, Competitiveness, and Globalization: Competitiveness and Globalization (Concepts), 4th edition, by Hitt, Ireland, Hoskisson, Rowe, & Sheppard. Publisher: South-Western Pub (July 20, 2000) |
|---|---|
| Other Sources | 2. What is Strategy? An Illustrated Guide to Michael Porter Hardcover – Illustrated, September 15, 2020. by Joan Magretta (Author), Emile Holmewood (Illustrator), Heinrich Zimmermann (Contributor) |
| 3. The Competitive Strategy Techniques for Analyzing Industries and Competitors. By Michael E. Porter. Publisher: Free Press (January 19, 2004) | |
| 4. The competitive advantage of nations. By Michael E. Porter. Publisher: Free Press (January 18, 2012). | |
| 5. Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise. OUP Oxford. | |
| 6. Kotter, J.P., 2014. Building strategic agility for a faster moving world. Harvard Business Review Press, Boston: MA. | |
| 7. Dixit, A.K. and Nalebuff, B., 2008. The art of strategy: a game theorist's guide to success in business & life. WW Norton & Company. | |
| 8. David, F.D., Concepts of Strategic Management, Prentice Hall, 1996. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 2 | 15 |
| Project | 1 | 25 |
| Report | 2 | 15 |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 6 | 100 |
| Percentage of Semester Work | 80 |
|---|---|
| Percentage of Final Work | 20 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Gain sufficient knowledge in mathematics, science and computing; be able to use theoretical and applied knowledge in these areas to solve engineering problems related to information systems. | X | ||||
| 2 | To be able to identify, define, formulate and solve complex engineering problems; to be able to select and apply appropriate analysis and modeling methods for this purpose. | |||||
| 3 | Designs a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; applies modern design methods for this purpose. | |||||
| 4 | To be able to develop, select and use modern techniques and tools required for the analysis and solution of complex problems encountered in information systems engineering applications; to be able to use information technologies effectively. | |||||
| 5 | Designs and conducts experiments, collects data, analyzes and interprets results to investigate complex engineering problems or research topics specific to the discipline of information systems engineering. | |||||
| 6 | Can work effectively in disciplinary and multidisciplinary teams; can work individually. | |||||
| 7 | a. Communicates effectively both orally and in writing; writes effective reports and understands written reports, prepares design and production reports, makes effective presentations, gives and receives clear and understandable instructions. b. Knows at least one foreign language. | |||||
| 8 | To be aware of the necessity of lifelong learning; to be able to access information, to be able to follow developments in science and technology and to be able to renew himself/herself continuously. | |||||
| 9 | a. Acts in accordance with the principles of ethics, gains awareness of professional and ethical responsibility. b. Gains knowledge about the standards used in information systems engineering applications. | |||||
| 10 | a. Gains knowledge about business life practices such as project management, risk management and change management. b. Gains awareness about entrepreneurship and innovation. c. Gains knowledge about sustainable development. | X | ||||
| 11 | a. To be able to acquire knowledge about the universal and social effects of information systems engineering applications on health, environment and safety and the problems of the era reflected in the field of engineering. b. Gains awareness of the legal consequences of engineering solutions. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 3 | 48 |
| Presentation/Seminar Prepration | 2 | 5 | 10 |
| Project | 1 | 5 | 5 |
| Report | 2 | 2 | 4 |
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | 1 | 10 | 10 |
| Total Workload | 125 | ||