ECTS - Marketing Research
Marketing Research (MAN448) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Research | MAN448 | Area Elective | 3 | 0 | 0 | 3 | 7 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Drill and Practice, Project Design/Management. |
| Course Lecturer(s) |
|
| Course Objectives | The main purpose of the marketing research course is to teach basic concepts of marketing research and methodological approach. In marketing research course, students will learn the steps of marketing research process, sampling methods, calculation of required sample size, data collection methods, basic research topics in marketing, statistical data analysis and preparing the marketing research report. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Definition and function of marketing research, marketing research process, identification of research problem and hypothesis proposal, data types and sources, identification of research models, exploratory research, descriptive research, causal research, sampling, measurement and scales, questionnaire design, descriptive data analysis, hypothesis |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Marketing Research | |
| 2 | Research formulation and hypothesis | Related pages of the text book |
| 3 | Data types and sources | Related pages of the text book |
| 4 | Set up project groups, identify research question, write down hypothesis | |
| 5 | Research Models I- Exploratory Research | Related pages of the book |
| 6 | Research Models II- Descriptive Research | Related pages of the book |
| 7 | Research Models III- Causal Research | Related pages of the book |
| 8 | Midterm Exam | |
| 9 | Sampling | Related pages of the book |
| 10 | Measurement and Scales | Related pages of the book |
| 11 | Questionnaire Design | Related pages of the book |
| 12 | Data Analysis | Related pages of the book |
| 13 | Marketing Research Report | Related pages of the book |
| 14 | Presentations | |
| 15 | Presentations | |
| 16 | Final Exam |
Sources
| Course Book | 1. • Naresh K. Malhotra, Marketing Research: An Applied Orientation, Prentice-Hall, 2010, 6th edition. |
|---|---|
| 2. • Ercan Gegez, Pazarlama Arastirmasi, Beta Yayinları |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 40 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 65 |
|---|---|
| Percentage of Final Work | 35 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Gain sufficient knowledge in mathematics, science and computing; be able to use theoretical and applied knowledge in these areas to solve engineering problems related to information systems. | X | ||||
| 2 | To be able to identify, define, formulate and solve complex engineering problems; to be able to select and apply appropriate analysis and modeling methods for this purpose. | |||||
| 3 | Designs a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; applies modern design methods for this purpose. | |||||
| 4 | To be able to develop, select and use modern techniques and tools required for the analysis and solution of complex problems encountered in information systems engineering applications; to be able to use information technologies effectively. | |||||
| 5 | Designs and conducts experiments, collects data, analyzes and interprets results to investigate complex engineering problems or research topics specific to the discipline of information systems engineering. | |||||
| 6 | Can work effectively in disciplinary and multidisciplinary teams; can work individually. | |||||
| 7 | a. Communicates effectively both orally and in writing; writes effective reports and understands written reports, prepares design and production reports, makes effective presentations, gives and receives clear and understandable instructions. b. Knows at least one foreign language. | |||||
| 8 | To be aware of the necessity of lifelong learning; to be able to access information, to be able to follow developments in science and technology and to be able to renew himself/herself continuously. | |||||
| 9 | a. Acts in accordance with the principles of ethics, gains awareness of professional and ethical responsibility. b. Gains knowledge about the standards used in information systems engineering applications. | |||||
| 10 | a. Gains knowledge about business life practices such as project management, risk management and change management. b. Gains awareness about entrepreneurship and innovation. c. Gains knowledge about sustainable development. | |||||
| 11 | a. To be able to acquire knowledge about the universal and social effects of information systems engineering applications on health, environment and safety and the problems of the era reflected in the field of engineering. b. Gains awareness of the legal consequences of engineering solutions. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 1 | 15 |
| Presentation/Seminar Prepration | 1 | 15 | 15 |
| Project | 1 | 40 | 40 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 35 | 35 |
| Total Workload | 173 | ||