ECTS - Consumer Behavior in E-Commerce
Consumer Behavior in E-Commerce (ETP205) Course Detail
Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
---|---|---|---|---|---|---|---|
Consumer Behavior in E-Commerce | ETP205 | 3. Semester | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
---|
N/A |
Course Language | Turkish |
---|---|
Course Type | Compulsory Departmental Courses |
Course Level | Associate (Short Cycle) |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer. |
Course Lecturer(s) |
|
Course Objectives | |
Course Learning Outcomes |
The students who succeeded in this course;
|
Course Content | Consumer behavior, experiences and decision-making processes; internal factors affecting consumer behavior such as perception, motivation and external factors such as culture and subculture. |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
---|---|---|
1 | Definition of Consumer Concept | Chapter 1 |
2 | General Models of Consumer Behaviour | Chapter 2 |
3 | Detection Models | Chapter 3 |
4 | Learning and Memory | Chapter 4 |
5 | Motivation and Interest | Chapter 5 |
6 | Self, Personality and Emotions | Chapter 6 |
7 | Attitudes and Lifestyle | Chapter 7 |
8 | Mid Term Exam | |
9 | Demographic Variables | Chapter 8 |
10 | Culture and Subculture | Chapter 9 |
11 | Reference Groups and Family | Chapter 10 |
12 | Purchasing decision process | Chapter 11 |
13 | Purchasing decision process | Chapter 12 |
14 | General Review | |
15 | General Review | |
16 | Final Exam |
Sources
Course Book | 1. . Koç, E. Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin Kitabevi |
---|
Evaluation System
Requirements | Number | Percentage of Grade |
---|---|---|
Attendance/Participation | - | - |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | - | - |
Presentation | - | - |
Project | - | - |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 50 |
Final Exam/Final Jury | 1 | 50 |
Toplam | 2 | 100 |
Percentage of Semester Work | 50 |
---|---|
Percentage of Final Work | 50 |
Total | 100 |
Course Category
Core Courses | X |
---|---|
Major Area Courses | |
Supportive Courses | |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
1 | Have knowledge about the basic concepts of e-commerce and marketing | X | ||||
2 | Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. | X | ||||
3 | Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. | X | ||||
4 | Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. | X | ||||
5 | Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. | X | ||||
6 | Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. | X | ||||
7 | Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. | X | ||||
8 | Learns the basics of web design. | X | ||||
9 | Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement | X | ||||
10 | Have knowledge about data literacy and data management. | X | ||||
11 | Have a command of changing communication strategies and technologies and can manage processes | X | ||||
12 | Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level | X |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
---|---|---|---|
Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | 2 | 10 | 20 |
Field Work | |||
Study Hours Out of Class | 16 | 2 | 32 |
Presentation/Seminar Prepration | |||
Project | |||
Report | |||
Homework Assignments | |||
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
Total Workload | 125 |