1. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12
Non-Departmental Elective - - - - - - - - - - - -
HIST101 Principles of Atatürk and History of Turkish Revolution I - - - - - - - - - - - -
TURK401 Turkish Language I - - - - - - - - - - - -
ENG121 Basic English I - - - - - - - - - - - -
CMPE185 Introduction to Computers and Information Systems - - - - - - - - - - - -
KRY111 Career Planning - - - - - - - - - - - -
ETP101 Business Management 4 2 4 4 4 2 4 1 5 2 3 4
ETP103 E-Commerce and Artificial Intelligence 5 5 5 3 5 3 3 4 5 4 4 5
ATU100 Orientation - - - - - - - - - - - -
ISL241 Principles of Marketing - - - - - - - - - - - -

2. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12
HIST102 Principles of Atatürk and History of Turkish Revolution II - - - - - - - - - - - -
TURK402 Turkish Language II - - - - - - - - - - - -
ENG122 Basic English II - - - - - - - - - - - -
ETP102 Introduction to E - Commerce 5 4 5 4 4 4 2 3 5 3 4 3
ETP104 Social Media Management 5 5 5 2 5 5 5 5 5 2 4 3
ETP108 Visual Communication Design I 2 3 4 5 5 5 3 5 5 3 5 4
Departmental Elective - - - - - - - - - - - -

3. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12
ETP201 Customer Relationship Management 4 4 5 5 5 5 3 1 3 4 4 5
ETP205 Consumer Behavior in E-Commerce 4 5 4 5 3 4 3 1 3 4 4 5
ETP207 Marketing Management in E-Commerce 5 5 5 5 4 4 5 2 5 2 4 4
ETP209 Human Resources Management in E-Commerce 5 5 5 4 5 5 5 1 1 1 5 5
ETP211 Visual Communication Design II 1 5 4 4 5 3 3 4 5 5 5 5
Departmental Elective - - - - - - - - - - - -

4. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12
ETP202 Value Chain Management 4 4 5 4 4 5 2 1 4 3 4 5
ETP206 Market Research 3 5 5 5 5 5 4 1 4 1 5 5
ETP208 Advertising in the Digital Age 2 5 5 5 3 4 5 1 5 1 5 5
ETP210 Sales Force Management 5 5 5 5 4 5 3 2 4 4 5 5
ETP212 Web Design in E-Commerce 2 3 5 5 4 3 4 5 3 3 3 3
Departmental Elective - - - - - - - - - - - -

Area Elective

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12
ISL203 Principles of Accounting I - - - - - - - - - - - -
ISL427 Risk Management - - - - - - - - - - - -
ISL440 Digital Marketing - - - - - - - - - - - -
ISL425 International Finance - - - - - - - - - - - -
ISL428 Brand Management - - - - - - - - - - - -
ISL454 Services Marketing - - - - - - - - - - - -
ISL374 Digital Age and Industry 4.0. - - - - - - - - - - - -
ISL328 Financial Literacy and Legislation for Entrepreneurs - - - - - - - - - - - -
ISL414 Entrepreneurship and Business Plan - - - - - - - - - - - -
ISL437 Entrepreneurship and Innovation Seminars - - - - - - - - - - - -
ATU200 Participation in a Research Project - - - - - - - - - - - -
ISL412 Product Development and Brand Managemen - - - - - - - - - - - -

General Elective

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12
ART201 Introduction to Photography - - - - - - - - - - - -
ART291 Body Language and the Art of Persuasion - - - - - - - - - - - -
ART265 Creativity in Business Life - - - - - - - - - - - -
ART285 Innovative Visual Narrative - - - - - - - - - - - -
ART288 Rhetoric: Beautiful and Effective Speaking Art - - - - - - - - - - - -
ART297 Creative Presentation in Digital Arts - - - - - - - - - - - -
ART268 Theatrical Entrepreneurial Skills - - - - - - - - - - - -