ECTS - - E-Ticaret ve Pazarlama
1. Semester
Program Competencies |
|
| Course Code | Course Name |
|---|---|
| Non-Departmental Elective | |
| HIST101 | Principles of Atatürk and History of Turkish Revolution I |
| TURK401 | Turkish Language I |
| ENG121 | Basic English I |
| CMPE185 | Introduction to Computers and Information Systems |
| KRY111 | Career Planning |
| ETP101 | Business Management |
| ETP103 | E-Commerce and Artificial Intelligence |
| ATU100 | Orientation |
| ISL241 | Principles of Marketing |
2. Semester
Program Competencies |
|
| Course Code | Course Name |
|---|---|
| HIST102 | Principles of Atatürk and History of Turkish Revolution II |
| TURK402 | Turkish Language II |
| ENG122 | Basic English II |
| ETP102 | Introduction to E - Commerce |
| ETP104 | Social Media Management |
| ETP108 | Visual Communication Design I |
| Departmental Elective | |
3. Semester
Program Competencies |
|
| Course Code | Course Name |
|---|---|
| ETP201 | Customer Relationship Management |
| ETP205 | Consumer Behavior in E-Commerce |
| ETP207 | Marketing Management in E-Commerce |
| ETP209 | Human Resources Management in E-Commerce |
| ETP211 | Visual Communication Design II |
| Departmental Elective | |
4. Semester
Program Competencies |
|
| Course Code | Course Name |
|---|---|
| ETP202 | Value Chain Management |
| ETP206 | Market Research |
| ETP208 | Advertising in the Digital Age |
| ETP210 | Sales Force Management |
| ETP212 | Web Design in E-Commerce |
| Departmental Elective | |
Area Elective
Program Competencies |
|
| Course Code | Course Name |
|---|---|
| ISL203 | Principles of Accounting I |
| ISL427 | Risk Management |
| ISL440 | Digital Marketing |
| ISL425 | International Finance |
| ISL428 | Brand Management |
| ISL454 | Services Marketing |
| ISL374 | Digital Age and Industry 4.0. |
| ISL328 | Financial Literacy and Legislation for Entrepreneurs |
| ISL414 | Entrepreneurship and Business Plan |
| ISL437 | Entrepreneurship and Innovation Seminars |
| ATU200 | Participation in a Research Project |
| ISL412 | Product Development and Brand Managemen |
General Elective
Program Competencies |
|
| Course Code | Course Name |
|---|---|
| ART201 | Introduction to Photography |
| ART291 | Body Language and the Art of Persuasion |
| ART265 | Creativity in Business Life |
| ART285 | Innovative Visual Narrative |
| ART288 | Rhetoric: Beautiful and Effective Speaking Art |
| ART297 | Creative Presentation in Digital Arts |
| ART268 | Theatrical Entrepreneurial Skills |