ECTS - Marketing Management in E-Commerce
Marketing Management in E-Commerce (ETP207) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management in E-Commerce | ETP207 | 3. Semester | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Introduction to electronic marketing, e-business, e-commerce and e-marketing concepts, development of marketing on the Internet and transition to marketing on the Internet, markets on the Internet, marketing process in electronic marketing, target market strategies in electronic marketing, product / service decisions and price in e-marketing, promotion decisions and distribution in e-marketing, creation of marketing strategy on the Internet, shopping on the Internet |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Personal Sales | Ders kitabı, ss. 195-205 |
| 2 | Sales increasing efforts | Ders kitabı, ss. 205-214 |
| 3 | Advertising and Public Relations | Ders kitabı, ss. 215-236 |
| 4 | Online marketing and direct marketing | Ders kitabı, ss. 239-262 |
| 5 | Distribution and supply chain | Ders kitabı, ss. 263-280 |
| 6 | Wholesale and retail sales | Ders kitabı, ss. 280-290 |
| 7 | Mid Term Exam | |
| 8 | Marketing research | Ders kitabı, ss. 53-60 |
| 9 | Sample selection and data collection methods | Ders kitabı, ss. 60-68 |
| 10 | Service marketing | Ders kitabı, ss. 303-316 |
| 11 | International marketing | Ders kitabı, ss. 317-340 |
| 12 | Marketing management | Ders kitabı, ss. 291-300 |
| 13 | Marketing ethics | Ders kitabı, ss. 301-315 |
| 14 | General Review | |
| 15 | General Review | |
| 16 | Final Exam |
Sources
| Course Book | 1. Mucuk, İ. (2014). Pazarlama İlkeleri (20. Baskı). İstanbul: Türkmen Kitabevi. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 50 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 47 |
|---|---|
| Percentage of Final Work | 53 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Have knowledge about the basic concepts of e-commerce and marketing | X | ||||
| 2 | Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. | X | ||||
| 3 | Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. | X | ||||
| 4 | Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. | X | ||||
| 5 | Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. | X | ||||
| 6 | Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. | X | ||||
| 7 | Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. | X | ||||
| 8 | Learns the basics of web design. | X | ||||
| 9 | Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement | X | ||||
| 10 | Have knowledge about data literacy and data management. | X | ||||
| 11 | Have a command of changing communication strategies and technologies and can manage processes | X | ||||
| 12 | Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 2 | 32 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 10 | 20 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 125 | ||