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1) Have knowledge about the basic concepts of e-commerce and marketing
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2) Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing.
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3) Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices.
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4) Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing.
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5) Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability.
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6) Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing.
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7) Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork.
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8) Learns the basics of web design.
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9) Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement
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10) Have knowledge about data literacy and data management.
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11) Have a command of changing communication strategies and technologies and can manage processes
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12) Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level
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