Sales Force Management (ETP210) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Sales Force Management ETP210 4. Semester 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Compulsory Departmental Courses
Course Level Associate (Short Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Staff
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
  • Gains knowledge of sales management
  • Examines the requirements of being an effective and successful sales manager
  • Learns the stages of sales force management
  • Gains the ability to use body language and communication effectively in sales
  • Determines the requirements of Sales Force
Course Content Planning, organization and control of sales activities.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 Sales Force Management Process: Planning, Implementation, Control Chapter 1
3 Sales Force Management Process: Planning, Implementation, Control II Chapter 2
4 Sales Force Planning: Sales/Demand Forecasting Chapter 3
5 Planning the Sales Force: Organising the Sales Force Chapter 4
6 Sales Force Planning: Quota Planning Chapter 5
7 Case Discussion Chapter 6
8 Mid Term Exam
9 Planning the Sales Force: Budgeting and Compensation Chapter 7
10 Execution of the Sales Force: Recruitment and Selection of Salespeople Execution of the Sales Force: Recruitment and Selection of Salespeople Chapter 8
11 Execution of the Sales Force: Recruitment and Training of Salespeople Chapter 9
12 Execution of Sales Force: Motivating Salespeople Chapter 10
13 Control of Sales Force: Performance Evaluation Chapter 11
14 Communication and Body Language in Sales Chapter 12
15 Case Discussion II Chapter 13
16 Final Exam

Sources

Course Book 1. Satış ve Satış Yönetimi: Ahmet Hamdi İslamoğlu, Remzi Altunışık

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 50
Final Exam/Final Jury 1 50
Toplam 2 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Have knowledge about the basic concepts of e-commerce and marketing X
2 Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. X
3 Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. X
4 Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. X
5 Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. X
6 Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. X
7 Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. X
8 Learns the basics of web design. X
9 Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement X
10 Have knowledge about data literacy and data management. X
11 Have a command of changing communication strategies and technologies and can manage processes X
12 Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship 2 10 20
Field Work
Study Hours Out of Class 16 2 32
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 125