ECTS - Visual Communication Design II
Visual Communication Design II (ETP211) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Visual Communication Design II | ETP211 | 3. Semester | 2 | 1 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | In Visual Communication Design II course; learning design processes such as problem solving methods, approach to the problem, research, problem definition, target audience, visual solution and evaluation of the problem. To be able to create creative corporate identity design products that provide language integrity by considering the suitability of the target audience. Preparing a press release by producing effective visuals and slogans for an organization |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to the course | |
| 2 | Shape & Ground Relationship: Graininess, noise and resolution | Zakia, pp.2-21 |
| 3 | Shape & Ground Relationship: Techniques to emphasise the shape and ground in the visual | Zakia, pp.29-72 |
| 4 | Gestalt: Part-whole relationship | |
| 5 | Project Assignment 1 | |
| 6 | Gestalt Principles: Proximity, Similarity, Continuity, Closedness Human involvement in visual experience, Zeigarnik effect | |
| 7 | Mid Term Exam | |
| 8 | Memory, Association, Cognitive Development: Memory as a complementary role of perception, short-term memory - long-term memory, use of memory in cinema. | |
| 9 | Cognitive Development: Methods and tools for creating associations (accessories, colours, equivalents, synesthesia, etc.) | Zakia, pp.97-104 |
| 10 | Space: How do we perceive depth? Pictorial and physical clues of the third dimension | |
| 11 | Spatial principles of form and place-location perception, perspective, size and distance relationship, distortion and spatial ambiguity. | |
| 12 | Project Assignment 2 | |
| 13 | Light Experiencing light, relative brightness, illumination and shadow Symbolism of light and shadow | |
| 14 | Project Assignment 3 | |
| 15 | Project Assignment 4 | |
| 16 | Final Exam |
Sources
| Course Book | 1. 2. Peter Thompson and Tom Troscianko; Basic Vision – an introduction to visual perception, Oxford Press, 2006 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 4 | 5 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 6 | 85 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Have knowledge about the basic concepts of e-commerce and marketing | X | ||||
| 2 | Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. | X | ||||
| 3 | Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. | X | ||||
| 4 | Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. | X | ||||
| 5 | Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. | X | ||||
| 6 | Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. | X | ||||
| 7 | Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. | X | ||||
| 8 | Learns the basics of web design. | X | ||||
| 9 | Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement | X | ||||
| 10 | Have knowledge about data literacy and data management. | X | ||||
| 11 | Have a command of changing communication strategies and technologies and can manage processes | X | ||||
| 12 | Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 2 | 32 |
| Presentation/Seminar Prepration | |||
| Project | 4 | 5 | 20 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 125 | ||