ECTS - Social Media Management
Social Media Management (ETP104) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Social Media Management | ETP104 | 2. Semester | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
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| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The importance of social media for individuals and organizations, How to determine the management strategy for social media? Identifying the target audience, Is there prime time in social media? Determination of publication policy for social media, Advertising and product placement in social media publications, Responding to criticism, comments and questions in social media, Agenda setting and conversation management in social media, Campaign management in social media, Crisis management in soci |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | The Importance of Social Media for Individuals and Organisations | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 2 | How to Determine the Management Strategy for Social Media? | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 3 | Determination of Target Audience | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları |
| 4 | Is there Prime Time in Social Media? | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 5 | Determination of Publication Policy for Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 6 | Advertising and Product Placement in Social Media Publications | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 7 | Responding to Criticism, Comments and Questions on Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 8 | Mid - Term Exam | |
| 9 | Responding to Criticism, Comments and Questions on Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 10 | Agenda Creation and Conversation Management in Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 11 | Agenda Creation and Conversation Management in Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 12 | Campaign Management in Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 13 | Campaign Management in Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 14 | Crisis Management in Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 15 | Crisis Management in Social Media | Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
| 16 | Final Exam |
Sources
| Course Book | 1. Kara, T., Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 50 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Have knowledge about the basic concepts of e-commerce and marketing | X | ||||
| 2 | Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. | X | ||||
| 3 | Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. | X | ||||
| 4 | Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. | X | ||||
| 5 | Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. | X | ||||
| 6 | Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. | X | ||||
| 7 | Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. | X | ||||
| 8 | Learns the basics of web design. | X | ||||
| 9 | Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement | X | ||||
| 10 | Have knowledge about data literacy and data management. | X | ||||
| 11 | Have a command of changing communication strategies and technologies and can manage processes | X | ||||
| 12 | Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 2 | 32 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 10 | 20 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 150 | ||