ECTS - Market Research
Market Research (ETP206) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Market Research | ETP206 | 4. Semester | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Importance of market research, Market research process, Defining the problem in market research, Sampling and sampling methods, Primary and secondary data in market research, Types of questions and scales in market research, Observation and observation methods in market research, Experiment method in market research, Collection of data and classification of data, Analysis and interpretation of data, Preparation of market research report. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Market Research | Chapter 1 |
| 2 | Creating a research model and hypothesis writing | Chapter 2 |
| 3 | Data types and sources | Chapter 3 |
| 4 | Formation of groups, Determination of the research question, Writing hypotheses | Chapter 4 |
| 5 | Research Designs- I Exploratory Research | Chapter 5 |
| 6 | Research Models II- Descriptive Research | Chapter 6 |
| 7 | Research Models III- Causal Research | Chapter 7 |
| 8 | Mid Term Exam | |
| 9 | Sampling | Chapter 8 |
| 10 | Measurement and scales | Chapter 9 |
| 11 | Questionnaire form design | Chapter 10 |
| 12 | Data analysis | Chapter 11 |
| 13 | Basic Difference Tests | Chapter 12 |
| 14 | Relationship Tests | Chapter 13 |
| 15 | Marketing Research Report | Chapter 14 |
| 16 | Final Exam |
Sources
| Course Book | 1. Ercan Gegez, Pazar Araştırması, Beta Yayınları |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 50 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Have knowledge about the basic concepts of e-commerce and marketing | X | ||||
| 2 | Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. | X | ||||
| 3 | Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. | X | ||||
| 4 | Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. | X | ||||
| 5 | Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. | X | ||||
| 6 | Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. | X | ||||
| 7 | Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. | X | ||||
| 8 | Learns the basics of web design. | X | ||||
| 9 | Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement | X | ||||
| 10 | Have knowledge about data literacy and data management. | X | ||||
| 11 | Have a command of changing communication strategies and technologies and can manage processes | X | ||||
| 12 | Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 2 | 32 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 10 | 20 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 125 | ||