ECTS - Marketing
Marketing (EÜT321) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing | EÜT321 | 5. Semester | 3 | 0 | 0 | 3 | 3 |
| Pre-requisite Course(s) |
|---|
| - |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | Teaching the basics of Marketing Communications |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | This course is prepared for industrial design students and explains the major characteristics of marketing and its importance in big enterprises. It covers the role of marketing in business organizations and basic concepts and definitions in marketing. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | What is communication? What are the types communication? | Reading |
| 2 | Marketing Communications | Reading |
| 3 | Consumer Markets and Consumer Behavior | Reading |
| 4 | Industrial Markets | Reading |
| 5 | Market Segmentation | Reading |
| 6 | Product | Reading |
| 7 | Price | Reading |
| 8 | Mid Term | Preparation for the mid term |
| 9 | Distribution | Reading |
| 10 | Promotional Activities | Reading |
| 11 | Promotional Activities | Reading |
| 12 | Promotional Activities | Reading |
| 13 | Promotional Activities | Reading |
| 14 | Marketing Communications Organization | Reading |
| 15 | Marketing and Ethics | Reading |
| 16 | Final Exam | Preparation for the final exam |
Sources
| Other Sources | 1. Mucuk, İ. (2006). Pazarlama ilkeleri . İstanbul: Türkmen Kitabevi |
|---|---|
| 2. Cialdini, B. R. (2003). İknanın Psikolojisi. Çev. F. Yalım (Çev.), İstanbul: Mediacat Yayınları. | |
| 3. Kozlu, C. (1982). Uluslararası pazarlama: ilkeler ve uygulamalar (No. 234). Türkiye İş Bankası Yayınları. | |
| 4. Odabaşı, Y., Oyman, M., & Canan, G. (2003). Pazarlama İletişimi Yönetimi. MediCat. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 15 | 5 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 55 |
| Toplam | 19 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | X |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Has the ability to reflect the multidimensional knowledge obtained regarding the field to the academic environment. | X | ||||
| 2 | Has the knowledge and understanding regarding the necessary intellectual, discursive, scientific, technological, aesthetic, artistic, historical and cultural background for the field. | X | ||||
| 3 | Has the knowledge and understanding in the economic, environmental, social areas and regarding the sustainability principles and standards in the field of Industrial Design. | X | ||||
| 4 | Has the knowledge of legal framework and standards regarding the field. | X | ||||
| 5 | Has the knowledge and understanding on the corporate and ethical values regarding the field. | X | ||||
| 6 | Has the ability to develop concepts and reflect the theory to practice, develop alternative design solutions and carry out the project process independently from the conceptual stage to the implemenetation. | X | ||||
| 7 | Has the ability to identify the necessary research in the field, use the correct research methods and techniques and interpret the results. | X | ||||
| 8 | Has the ability to use the effective drawing, written and visual presentation techniques and tools in the studies regarding the field. | X | ||||
| 9 | Has the self-confidence and competence to take individual and collective responsibility in the interdisciplinary studies. | X | ||||
| 10 | Learns the knowledge and abilities in the field by evaluating them with a critical approach and through generating antithesis and synthesis. | X | ||||
| 11 | Acts with the awareness of lifelong learning. Has the necessary motivation and learning skills for this. | X | ||||
| 12 | 12 Follows the developments in the field through using a foreign language at least at European Language Portfolio B1 level and communicates effectively with the colleagues. | |||||
| 13 | Uses the computer software at least at the advanced level of European Computer Driving Licence and uses the information technologies required in the field interactively. | |||||
| 14 | Uses his/her knowledge and skills in a professional manner, in the light of ethical principles, in accordance with the professional rules and standards and legal frameworks and considering their social, environmental and ethical consequences. | X | ||||
| 15 | With the knowledge of human values, the student is respectful to the human rights and social and cultural rights. Shows the necessary sensitivity for the protection of the natural environment and cultural heritage; acts with the awareness of social responsibility and social justice. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 1 | 16 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 5 | 10 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 5 | 5 |
| Prepration of Final Exams/Final Jury | 1 | 5 | 5 |
| Total Workload | 36 | ||