ECTS - Marketing Management II
Marketing Management II (MGMT350) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management II | MGMT350 | 6. Semester | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | This course includes the concepts to be considered prior to and through decision making process of marketing. Main objective is to help students gain analytical thinking ability in this field. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The definition and explanation of basic concepts, Consumer Products, Product Mix, New Product Development, Product Lifecycle, Distribution Channels, Promotion, Advertising, Sales Management, Pricing, Elasticity |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to marketing mix | Lecture notes will be provided by the lecturer |
| 2 | Market segmentation, targeting and positioning | Course book, chapter 7, pp. 214-246 |
| 3 | Product Decisions- Goods and Services | Course book, chapter 9, pp. 280-312 |
| 4 | Brand management | Course book, chapter 8, pp. 246-280 |
| 5 | Pricing | Course book, chapter 10, pp. 312-334 |
| 6 | Pricing and elasticty | Course book, chapter 11, pp. 360-392 |
| 7 | Market segmentation, targeting and positioning | Course book, chapter 7, pp. 214-246 |
| 8 | Midterm exam | |
| 9 | Distribution channels | Course book, chapter 12, pp. 360-392 |
| 10 | Retailing and wholesaling | Course book, chapter 13, pp. 392-424 |
| 11 | Integrated marketing communication | Course book, bölüm 14, pp. 424-452 |
| 12 | Advertising and public relations | Course book, chapter 15, pp. 452-480 |
| 13 | Personal selling and sales promotion | Course book, chapter 16, pp. 480-512 |
| 14 | Project presentations | |
| 15 | Project presentations | |
| 16 | Final exam |
Sources
| Course Book | 1. Kotler, Philip; Armstrong Gary, Principles of Marketing: Global Edition, 14thEdition, 2012 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 25 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 65 |
|---|---|
| Percentage of Final Work | 35 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. | X | ||||
| 2 | Gaining the ability to use technology required for buseiness administration | |||||
| 3 | An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. | X | ||||
| 4 | An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. | X | ||||
| 5 | An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) | X | ||||
| 6 | An ability to apply knowledge regarding functions of management. | |||||
| 7 | An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations | |||||
| 8 | Compliance with rules of Socials and business ethics and to the principles of social responsibility | |||||
| 9 | An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.) | |||||
| 10 | An ability to conduct research on management and reporting the outcomes with the related parties. | |||||
| 11 | Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving. | |||||
| 12 | Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1) | |||||
| 13 | Having knowledge about law required by management. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | 1 | 25 | 25 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 25 | 25 |
| Prepration of Final Exams/Final Jury | 1 | 35 | 35 |
| Total Workload | 85 | ||