ECTS - Marketing Management I
Marketing Management I (MGMT301) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management I | MGMT301 | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | This course includes the concepts to be considered prior to and through decision making process of marketing. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | The definition and explanation of basic concepts | Kotler and Armstrong, Chapter I, p. 5-10 |
| 2 | Strategic planning and the marketing process | Kotler and Armstrong, Chapter 2, p.41-59 |
| 3 | Strategic planning and the marketing process | Kotler and Armstrong, Chapter 2, p.41-59 |
| 4 | Marketing Strategy – Targeting and development of marketing mix | Kotler and Armstrong, part II. P.104-273 |
| 5 | Marketing Strategy – Targeting and development of marketing mix | Kotler and Armstrong, part II. P.104-273 |
| 6 | Macro and Micro Environment of marketing | Kotler and Armstrong, Chapter 4, p.105-132 |
| 7 | Consumer and business markets and aspects of the markets | Kotler and Armstrong, Chapter 6, p.177-206 |
| 8 | Consumer and business markets and aspects of the markets | Kotler and Armstrong, Chapter 6, p.177-206 |
| 9 | Midterm exam | |
| 10 | Market Segmentation | Kotler and Armstrong, Chapter 8, p.237-267 |
| 11 | Consumer Behavior | Kotler and Armstrong, Chapter 6, p.177-206 |
| 12 | Product | Kotler and Armstrong, Chapter 9, p.275-304 |
| 13 | Price | Kotler and Armstrong, Chapter 11, p.345-365 |
| 14 | Promotion | Kotler and Armstrong, Chapter 16, p.493-519 |
| 15 | Distribution | Kotler and Armstrong, Chapter 13, p.397-428 |
| 16 | Final Exam |
Sources
| Course Book | 1. Kotler and Armstrong, Principles of Marketing, 10th Edition, Pearson Prentice Hall |
|---|---|
| Other Sources | 2. W. G. Zikmund and M. d’Amico, Marketing, 5th Edition |
| 3. Boone and Kurtz, Contemporary Marketing, 8th Edition | |
| 4. Perrevet and Mc. Carthy, Basic Marketing |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 5 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 5 | 100 |
| Percentage of Semester Work | 55 |
|---|---|
| Percentage of Final Work | 45 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The skills of understanding, explaining, and using the fundamental concepts of tourism management | |||||
| 2 | Analyzing and designing management techniques and practices in tourism organizations | |||||
| 3 | Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them | |||||
| 4 | Understanding the strategic, tactical and operational dimensions of the tourism management | |||||
| 5 | Ability to use the modern techniques and technological devices of tourism industry | |||||
| 6 | Improving the ability to effectively implement the knowledge and skills in alternative tourism areas | |||||
| 7 | Concentrating practice along with theoretical frame of tourism management | |||||
| 8 | Developing the skills of communication | |||||
| 9 | Understanding the trends in the tourism industry | |||||
| 10 | Having the quality consciousness in the tourism industry | |||||
| 11 | Adopting work ethic and social responsibility in the tourism industry | |||||
| 12 | Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 15 | 30 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 80 | ||