ECTS - PR, Advertising and New Media
PR, Advertising and New Media (HIR505) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PR, Advertising and New Media | HIR505 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Free Elective |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | This course critically examines key theoretical approaches to understanding and analyzing the role of digital and interactive media in contemporary society and culture. The course also introduces an historical perspective that situates new media and theory within broader understandings of technology and its relationship to culture and social change |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Third-Wave Vision: Technology as Social Transformer | |
| 2 | Transformative Discourse in 1990's | |
| 3 | An Archaeology of Information Sector | |
| 4 | Information Sector Studies | |
| 5 | Information Society Theories | |
| 6 | Cultur and Information: Lyotard and Baudrillard | |
| 7 | Cultur and Information: Jameson and Habermas | |
| 8 | Realistic Theories:Social Shaping Approaches | |
| 9 | Long-Wave Approach | |
| 10 | The Socio-Technical Paradigm Concept | |
| 11 | Informational Capitalism Aproaches | |
| 12 | New Modes of Work, Consumption and the State Regimes | |
| 13 | New Media Innovations and Mature Media | |
| 14 | Alternative Prospects and Possibillities | |
| 15 | Students Presentations | |
| 16 | Students Presentations |
Sources
| Course Book | 1. Paschal Preston, Reshaping Communication, Sage, London, 2001. |
|---|---|
| 2. Haluk Geray, İletişim ve Teknoloji, Ütopya, Ankara, 2003. | |
| 3. Marshall McLuhan, Global Köy, Scala,İstanbul, 2001. | |
| 4. Alvin Toffler, Yeni Güçler Yeni Şoklar, Altın Kitap, İstanbul, 1992. | |
| 5. Rudolf Bahro, Kızıldan Yeşile, Metis, İstanbul, 1990. | |
| 6. Jean-François Lyotard, Postmodern Durum, Bilgesu, İstanbul, 2013. | |
| 7. Jean Bodrillard, Tüketim Toplumu, Ayrıntı, İstanbul, 2002. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 10 |
| Presentation | 1 | 50 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 10 |
| Final Exam/Final Jury | - | - |
| Toplam | 4 | 70 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | X |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Integrates the knowledge acquired in their undergraduate field with business administration and uses them in conjunction. | |||||
| 2 | Possesses knowledge of research methods and techniques and is able to apply them. | |||||
| 3 | Produces creative and constructive solutions in cases of uncertainty and complexity in the field of business administration. | |||||
| 4 | Comprehends the fundamental concepts and core functions of business administration at an advanced level. | |||||
| 5 | Plans and manages activities aimed at the professional development of subordinates in projects and professional activities within their field. | |||||
| 6 | Generates innovative and creative ideas and is able to implement them. | |||||
| 7 | Independently carries out a study using their knowledge in the field of business administration and takes responsibility as a team member in collaboration with other professional groups in the field. | |||||
| 8 | Has the ability to access scientific knowledge in business administration, follow current literature, critically evaluate and apply it. | |||||
| 9 | Communicates knowledge related to the field of business administration effectively through oral, written, and visual means. | |||||
| 10 | Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. | |||||
| 11 | Works effectively in interdisciplinary and multicultural teams, takes responsibility, performs risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
| 12 | Conducts literature reviews, formulates research problems, develops hypotheses, designs research, applies qualitative and/or quantitative methods to reach conclusions, and has the competence to publish academic work. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 6 | 5 | 30 |
| Presentation/Seminar Prepration | 1 | 5 | 5 |
| Project | |||
| Report | |||
| Homework Assignments | 2 | 10 | 20 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 113 | ||