ECTS - Social Responsibility Campaigns
Social Responsibility Campaigns (HIR504) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Social Responsibility Campaigns | HIR504 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Problem Solving, Team/Group, Project Design/Management. |
| Course Lecturer(s) |
|
| Course Objectives | The aim of this course is to provide knowledge to the students on the evaluation every stage of social responsibility projects. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Social responsibility, public interest, truth and objectivity. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | The Case For Doing At Least Some Good | p.1-22 |
| 2 | Corporate Social Initiatives | p.22-49 |
| 3 | Increasing Awareness and Concern for Social Causes | p.49-81 |
| 4 | Cause-Related Marketing | p.81-114 |
| 5 | Corporate Social Marketing | p.114-144 |
| 6 | Corporate Philanthropy | p.144-175 |
| 7 | Community Volunteering | p.175-207 |
| 8 | Socially Responsible Business Practices | s.207-235 |
| 9 | Student Presentation (Interwiev with a NGO) | |
| 10 | Twenty-five Best Practices | p.235-262 |
| 11 | A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations | p.262-277 |
| 12 | Project: A Campaign Planning | |
| 13 | Project: Execution the Campaign | |
| 14 | Project: Evaluation of the Campaign | |
| 15 | Presentation and Discussion | |
| 16 | General Evaluation and Recommendation |
Sources
| Course Book | 1. Kotler, P. Nancy Lee (2006),Kurumsal Sosyal Sorumluluk, İstanbul Mediacat. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 30 |
| Presentation | - | - |
| Project | 1 | 70 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 2 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Integrates the knowledge acquired in their undergraduate field with business administration and uses them in conjunction. | |||||
| 2 | Possesses knowledge of research methods and techniques and is able to apply them. | |||||
| 3 | Produces creative and constructive solutions in cases of uncertainty and complexity in the field of business administration. | |||||
| 4 | Comprehends the fundamental concepts and core functions of business administration at an advanced level. | |||||
| 5 | Plans and manages activities aimed at the professional development of subordinates in projects and professional activities within their field. | |||||
| 6 | Generates innovative and creative ideas and is able to implement them. | |||||
| 7 | Independently carries out a study using their knowledge in the field of business administration and takes responsibility as a team member in collaboration with other professional groups in the field. | |||||
| 8 | Has the ability to access scientific knowledge in business administration, follow current literature, critically evaluate and apply it. | |||||
| 9 | Communicates knowledge related to the field of business administration effectively through oral, written, and visual means. | |||||
| 10 | Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. | |||||
| 11 | Works effectively in interdisciplinary and multicultural teams, takes responsibility, performs risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
| 12 | Conducts literature reviews, formulates research problems, develops hypotheses, designs research, applies qualitative and/or quantitative methods to reach conclusions, and has the competence to publish academic work. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | 1 | 20 | 20 |
| Report | |||
| Homework Assignments | 1 | 5 | 5 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 73 | ||