Marketing Management (ISLE508) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management ISLE508 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Distance
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives To provide insights regarding the fundamentals of marketing, principles of marketing and marketing mix
Course Learning Outcomes The students who succeeded in this course;
  • Understand the main concepts of marketing
  • Understands the importance of marketing
  • Understand market segmentation, targeting and positioning concepts
  • Identifies the marketing mix elements
Course Content Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 DEFINITION OF MARKETING CHAPTER 1
2 FUNDAMENTAL MARKETING CONCEPTS CHAPTER 2
3 MARKETING ENVIRONMENT CHAPTER 3
4 MARKET SEGMENTATION AND TARGET MARKET CHAPTER 4
5 CONSUMER BEHAVIOR CHAPTER 5
6 INDUSTRIAL MARKETING CHAPTER 6
7 MARKET RESEARCH CHAPTER 7
8 SERVICES MARKETING CHAPTER 8
9 INTERNATIONAL MARKETING CHAPTER 9
10 DIRECT MARKETING CHAPTER 10
11 PRODUCT CHAPTER 11
12 PRICE CHAPTER 12
13 PLACE CHAPTER 13
14 PROMOTION CHAPTER 14

Sources

Course Book 1. Principles of Marketing, Philip Kotler & Gary Armstrong,

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 15
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 65
Toplam 3 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To have knowledge about research methods and techniques and to be able to use them
3 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business.
4 4. To be able to comprehend the basic concepts and basic functions of business administration at the level of expertise.
5 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field.
6 6. To be able to produce innovative and creative ideas and to put these ideas into practice.
7 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field.
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0