ECTS - Strategic Marketing Management

Strategic Marketing Management (ISL602) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Strategic Marketing Management ISL602 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Technical Elective Courses
Course Level Ph.D.
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. M. Mithat ÜNER
Course Assistants
Course Objectives To teach the process of strategic marketing in detail.
Course Learning Outcomes The students who succeeded in this course;
  • Identify and apply strategic marketing process and its stages.
  • Plan marketing processes regarding its general topics
Course Content Functional development of marketing in business and the evolution of the marketing concept, its relation with other sciences, the contribution of marketing science to strategic competition, new approaches on marketing components on basis of varying perspectives on marketing science.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 Strategic marketing planning process Chapter 1 page:2
3 External environment analysis Chapter 2 page:28
4 Internal environment analysis Chapter 2 page:32
5 Customer environment analysis Chapter 2 page:32
6 SWOT Analysis Chapter 2 page:32
7 Marketing Strategy Chapter 1 page:9
8 Midterm Exam
9 Positioning and repositioning Chapter 3 page:63
10 Competitive Positions and strategies Chapter 3 page:63
11 Market segmentation and target market selection Chapter 3 page:63
12 Product strategies Chapter 5 pages:133-153
13 Price strategies Chapter 6 pages:155-169
14 Place strategies Chapter 7 pages: 171-189
15 Promotion strategies Chapter 4 pages:93-130
16 Final Exam

Sources

Course Book 1. Karen Beamish & Ruth Ashford, CIM Coursebook 06/07 Marketing Planning Paperback, 2006
Other Sources 2. Philip Kotler & Gary Armstrong, Principles of Marketing, 2013

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Possesses the ability to conduct comprehensive literature reviews, formulate research problems, develop hypotheses, design research, and apply qualitative and quantitative methods to reach conclusions, ultimately leading to the ability to produce academic publications.
2 Demonstrates awareness of research ethics. X
3 Contributes to the development of an information society by continuously following technological, social, and cultural advancements in academic and professional contexts. X
4 Approaches problems arising in businesses from theoretical, conceptual, and research-oriented perspectives. X
5 Understands the interaction between various disciplines related to the field of business and utilizes knowledge requiring expertise to analyze, synthesize, and evaluate new and complex ideas. X
6 In the face of unforeseen complex situations in business practice, produces solutions by developing new strategic approaches through holistic and creative thinking. X
7 Possesses a solid command of fundamental concepts and methodologies in the field of general business administration. X
8 Has a comprehensive understanding of the academic literature and international developments in the field of general business. X
9 Effectively communicates information related to the field of business using verbal, written, and visual communication methods. X
10 Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. X
11 Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, engages in critical thinking, and takes initiative in problem-solving. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127