ECTS - Marketing Information Systems and Marketing Research

Marketing Information Systems and Marketing Research (ISL615) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Information Systems and Marketing Research ISL615 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Technical Elective Courses
Course Level Ph.D.
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Experiment, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives In this course, it is aimed to teach the basic methods of obtaining marketing information in detail. In addition, it is aimed to comprehend the market research process, which is a critical element of the marketing information system.
Course Learning Outcomes The students who succeeded in this course;
  • To learn the structure of marketing information system
  • To establish the stages of the marketing research
Course Content Utilization of information systems in functions of a business: production, finance, marketing for analysis and coordination.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction: Decision, Information and Systems
2 Marketing Decisions and Marketing Information
3 The Marketing Information System
4 Marketing Productivity Analysis
5 Marketing Intelligence
6 Marketing Research Trends
7 Midterm
8 Market and Marketing Models
9 Developing Marketing Information Systems
10 Organisation for Marketing Information
11 Evaluating the Marketing Information Function
12 Marketing Research: Case Studies
13 Marketing Research and AI
14 Presentations
15 Presentations
16 Final

Sources

Course Book 1. Piercy, N. and Evans, M. (2015). Managing Marketing Information (RLE MARKETING). Routlede

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 25
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 40
Toplam 3 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Possesses the ability to conduct comprehensive literature reviews, formulate research problems, develop hypotheses, design research, and apply qualitative and quantitative methods to reach conclusions, ultimately leading to the ability to produce academic publications. X
2 Demonstrates awareness of research ethics. X
3 Contributes to the development of an information society by continuously following technological, social, and cultural advancements in academic and professional contexts. X
4 Approaches problems arising in businesses from theoretical, conceptual, and research-oriented perspectives. X
5 Understands the interaction between various disciplines related to the field of business and utilizes knowledge requiring expertise to analyze, synthesize, and evaluate new and complex ideas. X
6 In the face of unforeseen complex situations in business practice, produces solutions by developing new strategic approaches through holistic and creative thinking. X
7 Possesses a solid command of fundamental concepts and methodologies in the field of general business administration. X
8 Has a comprehensive understanding of the academic literature and international developments in the field of general business. X
9 Effectively communicates information related to the field of business using verbal, written, and visual communication methods. X
10 Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values.
11 Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, engages in critical thinking, and takes initiative in problem-solving. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 2 15 30
Presentation/Seminar Prepration 1 15 15
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 128