Consumer Behavior (ISL621) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Consumer Behavior ISL621 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Technical Elective Courses
Course Level Ph.D.
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the module is to understand the behaviour of people as consumers and the strategic implications of this understanding for marketing managers. This understanding is one of the critical components of market analysis in examining and diagnosing problems and reaching effective decisions. Principles from various social sciences are integrated to understand and analyze consumer actions, experiences, feelings, and judgement processes.
Course Learning Outcomes The students who succeeded in this course;
  • To understand the nature of consumer behaviour
  • To apply concepts and theories used in the study of consumer behaviour in developing effective marketing decision making
  • To be able to make interpretations for the application and / or development of theories
Course Content Decision making process, organizational context, micro-macro range, neuroscience, psychology, cultural studies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Foundations of Consumer Behavior
2 Buying, having, and being
3 Decision Making and Consumer Behavior
4 Cultural Influences on Consumer Decision Making
5 Consumer and Social Well-Being
6 Perception
7 Learning and Memory
8 Current Issues in Consumer Behaviour
9 The Self
10 Attitudes and Persuasion
11 Group and Situational Effects on Consumer Behavior
12 Consumer Identity I: Sex Roles and Subcultures
13 Social Class and Lifestyles
14 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion
15 Presentations
16 Final

Sources

Course Book 1. Hawkings, D.I, Motherbaugh D.L., Consumer Behavior, MCGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work 1 25
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 5 20
Presentation 1 15
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 9 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Possesses the ability to conduct comprehensive literature reviews, formulate research problems, develop hypotheses, design research, and apply qualitative and quantitative methods to reach conclusions, ultimately leading to the ability to produce academic publications. X
2 Demonstrates awareness of research ethics.
3 Contributes to the development of an information society by continuously following technological, social, and cultural advancements in academic and professional contexts. X
4 Approaches problems arising in businesses from theoretical, conceptual, and research-oriented perspectives. X
5 Understands the interaction between various disciplines related to the field of business and utilizes knowledge requiring expertise to analyze, synthesize, and evaluate new and complex ideas. X
6 In the face of unforeseen complex situations in business practice, produces solutions by developing new strategic approaches through holistic and creative thinking. X
7 Possesses a solid command of fundamental concepts and methodologies in the field of general business administration. X
8 Has a comprehensive understanding of the academic literature and international developments in the field of general business. X
9 Effectively communicates information related to the field of business using verbal, written, and visual communication methods. X
10 Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. X
11 Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, engages in critical thinking, and takes initiative in problem-solving.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship 1 25 25
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 15 15
Project
Report
Homework Assignments 5 2 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 32 32
Total Workload 130