ECTS - International Marketing Strategies

International Marketing Strategies (ISL620) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing Strategies ISL620 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Ph.D.
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study, Problem Solving, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Mehmet Mithat Üner
Course Assistants
Course Objectives This course will be helpful for students who plans to work in a multinational company in Turkey or in a country other than Turkey.
Course Learning Outcomes The students who succeeded in this course;
  • Demonstrate knowledge of major concepts, theories and applications in the area of business administration.
  • Manage business decision-making process by using quantitative and qualitative tools and information technology.
  • Evaluate how economic, legal, political, social, technical and competitive forces (local, regional, global) impact business practice
  • Develop quality documents and make presentations that exhibit competence in content, organization and clarity.
  • Articulate ways to turn situations and problems into business or personal opportunities.
Course Content International markets, international marketing strategies and penetration methods, planning, organization, application and control of international product, pricing, place and promotion operations.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to course, basic Concepts
2 Concepts of Marketing and International Marketing
3 Overview of world trade and Turkey's position into world trade
4 International environment
5 Internationalization process and the born global firms
6 Analysis of International Markets
7 Market entry through export strategy
8 MIDTERM
9 Market entry through other agreements
10 Market entry through investment strategy
11 Understanding the emerging markets
12 Standardization and Adaptation in International Markets
13 Student Presentations
14 Student Presentations

Sources

Course Book 1. Internatioal Business - S. Tamer Çavuşgil, Gary Knight, John Riesenberger (2017)

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 25
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 25
Percentage of Final Work 75
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Possesses the ability to conduct comprehensive literature reviews, formulate research problems, develop hypotheses, design research, and apply qualitative and quantitative methods to reach conclusions, ultimately leading to the ability to produce academic publications.
2 Demonstrates awareness of research ethics.
3 Contributes to the development of an information society by continuously following technological, social, and cultural advancements in academic and professional contexts. X
4 Approaches problems arising in businesses from theoretical, conceptual, and research-oriented perspectives. X
5 Understands the interaction between various disciplines related to the field of business and utilizes knowledge requiring expertise to analyze, synthesize, and evaluate new and complex ideas. X
6 In the face of unforeseen complex situations in business practice, produces solutions by developing new strategic approaches through holistic and creative thinking. X
7 Possesses a solid command of fundamental concepts and methodologies in the field of general business administration. X
8 Has a comprehensive understanding of the academic literature and international developments in the field of general business. X
9 Effectively communicates information related to the field of business using verbal, written, and visual communication methods.
10 Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. X
11 Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, engages in critical thinking, and takes initiative in problem-solving.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 30 30
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128