ECTS - Tourism Management Master Programme (with Thesis)

Compulsory Departmental Courses

ISL555 - Research Methods (3 + 0) 5

Research designs, probability theories, hypothesis tests, reliability and validity of measurement, model construction, multiple regression, multivariate variance analyses, correlation, exploratory and confirmatory factor analysis and econometric models.

TUR500 - Seminar (0 + 0) 5

Research methods, data types and data collecting, statistical techniques for analyzing data, using charts and graphics, reporting of research.

TUR501 - General Tourism (3 + 0) 5

Introduction to basic notions, general subjects.

TUR503 - Tourism Legislation (3 + 0) 5

Specialties of tourism law, notions, and three main laws that are numbered as 2634, 1618 and 4848 in Tourism Law.

TUR599 - Thesis (0 + 0) 80

Thesis process.

Elective Courses

SBE-TUR-AE1FA1 - Departmental Elective (0 + 0) 5

SBE-TUR-AE1FA2 - Departmental Elective (0 + 0) 5

SBE-TUR-GE1FA3 - Non-Departmental Elective (0 + 0) 5

SBE-TUR-GE1FA4 - Non-Departmental Elective (0 + 0) 5

TUR502 - Tourism Management (3 + 0) 5

Fundamentals of tourism industry including principles and practices.

TUR510 - Tourism Economy (3 + 0) 5

Tourism economy and term of strategy, science of tourism and economy, economic importance of tourism, tourism supply and demand, tourism market, economic impacts of tourism.

TUR511 - Marketing in Tourism (3 + 0) 5

Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

TUR512 - Alternative Tourism (3 + 0) 5

Definition of alternative tourism, objectives, scope and types, alternative tourism and development areas; tourism product diversification, tourism product diversification in Turkish tourism, religious tourism, cultural tourism, nature tourism, health tourism, advantages and disadvantages of Turkey in alternative tourism.

TUR513 - Hospitality Management (3 + 0) 5

Basic concept of accommodation info, the classification of accommodation companies in Turkey and in the world; the concepts of management and managing, the functions, organizational theory and the organization analysis.

TUR514 - Travel Management (3 + 0) 5

Enterprises in travel business, their foundation, juristicial and organizational structure.

TUR515 - Food and Beverage Management (3 + 0) 5

F&B department, restaurant, bar, menu, menu types, drink selection, service types, guest relations, F&B marketing.

TUR516 - Hospitality Accounting (3 + 0) 5

Notions of accomondation companies, settings in Turkey, accounting organizations in accomodation companies.

TUR517 - Tourism Transportation (3 + 0) 5

Basic notions, functions, description and processes of tour operators, preparing tours, marketing and ticketing.

TUR518 - Tourism Investment Projects Evaluation (3 + 0) 5

The structure and general characteristics of tourism industry, tourism, investment and basic terms, tourism investment incentives and credits.

TUR519 - Tourism Guidance (3 + 0) 5

Importance of guiding, speciality of the guide, education of tour guide.