ECTS - - Tourism Management Master Programme (with Thesis)

ISL557 - Research Methods and Ethics (3 + 0) 10

Starting with science and research, which are the foundations of research, academic writing rules, classification of research are presented. It covers topics such as determining the research topic, writing a research question, literature review, creating conceptual/theoretical bases for research, recognizing research patterns, conducting the research process in line with ethical issues/principles, sampling, measurement process, validity and reliability, data analysis methods, and presenting findings. In addition, students test hypotheses on a ready-made data set using the SPSS package program. In short, this course adopts the basic norms of research, allowing students to prepare a research proposal and experience these norms.

SBE-TUR-AE1SP1 - Departmental Elective (0 + 0) 5

SBE-TUR-AE1SP2 - Departmental Elective (0 + 0) 5

TUR504 - Tourism Legislation (3 + 0) 10

Law No. 2634 on the Encouragement of Tourism, Law No. 1618 on TÜRSAB, Law No. 4848 on the Organization of the Ministry of Culture and Tourism.

TUR505 - General Tourism (3 + 0) 10

Tourist concepts, types of tourism, tourism industry, tourism supply and demand, interaction of tourism with social-economic and physical environment, current situation of tourism in Turkey.

TUR595 - Thesis (0 + 0) 60

Thesis term

TUR596 - Seminar (0 + 0) 10

Research methods, data types and data collection, statistical techniques for data analysis, use of diagrams and graphs, and research reporting.

HIR512 - Communication Strategies in Organizations (3 + 0) 5

The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

ISL509 - Operations Management (3 + 0) 5

Demand forecasting, project management, quality management, supply chain management, planning and scheduling, and inventory management, materials resource planning (MRP), enterprise resource planning (ERP) as well as modern production techniques such as lean production, just-in-time production.

ISL511 - Human Resources Management (3 + 0) 5

Strategic human resource management, certain ethical, legal and social considerations, staffing, human resource development, compensation and benefits, safety and health, employee and labor relations.

ISL514 - Marketing Management (3 + 0) 10

Strategic planning and marketing process, marketing strategy; target audience identification and development in the marketing mix, macro and micro environment of marketing, marketing segmentation, consumer and industrial markets and different aspects of these markets, consumer behavior, product, price, promotion, distribution.

ISL533 - Contemporary Management (3 + 0) 10

Business establishment strategies, business establishment process from theoretical and practical aspects of contemporary business administration.

LOJ550 - International Trade (3 + 0) 10

International legal persons, methods for resolving international disputes, the history of international trade law, the World Trade Organization, the General Agreement on Tariffs and Trade, and multilateral trade agreements.

SBE-TUR-AE1FA1 - Departmental Elective (0 + 0) 5

SBE-TUR-AE1FA2 - Departmental Elective (0 + 0) 5

SBE-TUR-GE1FA3 - Non-Departmental Elective (0 + 0) 5

SBE-TUR-GE1FA4 - Non-Departmental Elective (0 + 0) 5

SY509 - Health Tourism (3 + 0) 5

The economic importance of health tourism, types of health tourism, health tourism in Turkey, marketing of health tourism, health tourism policies and governmental incentives.

TUR502 - Tourism Management (3 + 0) 5

Fundamentals of tourism industry including principles and practices.

TUR510 - Tourism Economy (3 + 0) 5

Tourism economy and term of strategy, science of tourism and economy, economic importance of tourism, tourism supply and demand, tourism market, economic impacts of tourism.

TUR511 - Marketing in Tourism (3 + 0) 5

Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

TUR512 - Alternative Tourism (3 + 0) 5

Definition of alternative tourism, objectives, scope and types, alternative tourism and development areas; tourism product diversification, tourism product diversification in Turkish tourism, religious tourism, cultural tourism, nature tourism, health tourism, advantages and disadvantages of Turkey in alternative tourism.

TUR513 - Hospitality Management (3 + 0) 5

Basic concept of accommodation info, the classification of accommodation companies in Turkey and in the world; the concepts of management and managing, the functions, organizational theory and the organization analysis.

TUR514 - Travel Management (3 + 0) 5

Enterprises in travel business, their foundation, juristicial and organizational structure.

TUR515 - Food and Beverage Management (3 + 0) 5

F&B department, restaurant, bar, menu, menu types, drink selection, service types, guest relations, F&B marketing.

TUR516 - Hospitality Accounting (3 + 0) 5

Notions of accomondation companies, settings in Turkey, accounting organizations in accomodation companies.

TUR517 - Tourism Transportation (3 + 0) 5

Basic notions, functions, description and processes of tour operators, preparing tours, marketing and ticketing.

TUR518 - Tourism Investment Projects Evaluation (3 + 0) 5

The structure and general characteristics of tourism industry, tourism, investment and basic terms, tourism investment incentives and credits.

TUR519 - Tourism Guidance (3 + 0) 5

Importance of guiding, speciality of the guide, education of tour guide.