International Business (MAN419) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Business MAN419 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Technical Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Mithat ÜNER
Course Assistants
Course Objectives In this course students will learn the basic concepts, approaches and developments in international business.
Course Learning Outcomes The students who succeeded in this course;
  • He/She knows that notions about international and global business
  • He/She learns about entry strategies into foreign markets of international business.
  • Learns the marketing strategies applied by international businesses.
  • He/She learns about global market segmentation and target market selection.
  • He/She knows the environmental factors of international businesses.
  • He/She has enough knowledge about international organizations affecting international business.
Course Content Instrumental concepts for understanding international business literature; globalization of markets and the internationalization of the firm; organizational participants that make international business happen; cultural environment of international business; ethics and international business; theories of international trade and investment; politic

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Intraduction to International Business
2 Historical development of International Business
3 International Trade Theories I
4 International Trade Theories II
5 Internationalization Process of International Enterprises
6 Introduction to international markets
7 International environment
8 Midterm exam
9 International Organizations
10 Socio-cultural environment in foreign markets
11 Political factors in foreign markets
12 Physical and environmental factors
13 Economic environment
14 Labor environment
15 Financial environment factors
16 Final exam

Sources

Course Book 1. Uluslararası İşletmecilik Teori ve Uygulama, Prof. Dr. Esin Can, Beta Yayınları,2015,
2. istanbul International Business; Tamer Çavuşgil, Gary Knight, John Riesenberger, 2007
3. Doing Business in Emerging Markets; Tamer Çavuşgil, Pervez N. Ghauri, Milind R. Agarwal, 2012.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Gains the ability to use knowledge by acquiring conceptual and practical understanding of all core functions of business.
2 Identifies problems related to the field of business and effectively uses scientific approaches in problem-solving and decision-making processes.
3 Demonstrates and analyzes the environmental, social, global impacts and legal consequences of practices related to core business functions.
4 Analyzes information and reports relevant to businesses at national, regional, and global levels, and sets strategic goals based on the results obtained. X
5 Gains the ability to use, report, and interpret Business Information Systems and their sub-modules required for business management.
6 Plans the necessary activities such as taking risks, securing resources, conducting market analysis, and preparing business plans for starting a new venture and ensuring its sustainability with innovative and creative thinking, and applies the acquired knowledge accordingly. X
7 Supports oneself and the organization in terms of innovation and continuous improvement, while being aware that the process of research and learning is lifelong and following scientific and technological developments related to business.
8 Acquires the necessary leadership and managerial skills to achieve business objectives effectively and efficiently.
9 Conducts scientific research in the field of business and reports the research findings to be used in managerial decision-making processes.
10 Uses effective verbal, written, and visual communication methods to convey information related to the field of business in the language of instruction and professional English.
11 Develops awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values.
12 Takes initiative in working effectively with different disciplines or multicultural teams, assuming responsibility, conducting risk analysis, adapting to change, and applying critical thinking and problem-solving skills
13 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127