ECTS - E-Business
E-Business (LOG409) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| E-Business | LOG409 | Area Elective | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Course Introduction; Changing face of E-Commerce | Chapter 1 pp.3-39 |
| 2 | Overview Of E-Commerce | Chapter 2 pp. 51- 80 Bölüm 3 pp.103- 114 |
| 3 | E-Commerce Market Mechanisms | Chapter 4 pp.192- 222 |
| 4 | Retailing in ECommerce: Products and Services | Chapter 8 pp. 412- 480 |
| 5 | Consumer Behavior, Customer Service, and Advertising | Chapter 9 pp.481- 498 |
| 6 | Company-Centric B2B and Collaborative Commerce | Chapter 5 pp.259- 281 Chapter 12 pp. 690- 699 |
| 7 | Midterm Exam | |
| 8 | Public B2B Exchanges | Chapter 4 pp. 229- 244 Chapter 7 pp. 394- 407 |
| 9 | Intrabusiness, EGovernment, C2C, ELearning | Chapter 6 pp. 372- 376 |
| 10 | Mobile Commerce | http://sosyalmedya.co/en/mobile-commerce-report/, Mobile Commerce A-Z: How Turkish Commerce Evolves with Mobile [REPORT] |
| 11 | Law, Ethics, and Cyber Crime | Thomas Hoeren, “Law, ethics and Electronic Commerce”, International Review of Informationa Ethics, vol.3, 6/2005. |
| 12 | Payments and Order Fulfillment | Chapter 8 pp. 443- 464 |
| 13 | E-Strategy, Internet Communities, and Global EC | Chapter ss. 319-329 case study |
| 14 | Building E-Commerce Application and Infrastructure | Class Discussion and student presentations |
| 15 | Application and Presentations | Student Presentations |
| 16 | Final Exam |
Sources
| Course Book | 1. Chaffey, Dave, E-Business and E-commerce Management: Strategy, implementation and practice, 4th edition, Prentice hall, 2012 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 15 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 55 |
|---|---|
| Percentage of Final Work | 45 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Gains the ability to use knowledge by acquiring conceptual and practical understanding of all core functions of business. | |||||
| 2 | Identifies problems related to the field of business and effectively uses scientific approaches in problem-solving and decision-making processes. | |||||
| 3 | Demonstrates and analyzes the environmental, social, global impacts and legal consequences of practices related to core business functions. | |||||
| 4 | Analyzes information and reports relevant to businesses at national, regional, and global levels, and sets strategic goals based on the results obtained. | |||||
| 5 | Gains the ability to use, report, and interpret Business Information Systems and their sub-modules required for business management. | |||||
| 6 | Plans the necessary activities such as taking risks, securing resources, conducting market analysis, and preparing business plans for starting a new venture and ensuring its sustainability with innovative and creative thinking, and applies the acquired knowledge accordingly. | |||||
| 7 | Supports oneself and the organization in terms of innovation and continuous improvement, while being aware that the process of research and learning is lifelong and following scientific and technological developments related to business. | |||||
| 8 | Acquires the necessary leadership and managerial skills to achieve business objectives effectively and efficiently. | |||||
| 9 | Conducts scientific research in the field of business and reports the research findings to be used in managerial decision-making processes. | |||||
| 10 | Uses effective verbal, written, and visual communication methods to convey information related to the field of business in the language of instruction and professional English. | |||||
| 11 | Develops awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. | |||||
| 12 | Takes initiative in working effectively with different disciplines or multicultural teams, assuming responsibility, conducting risk analysis, adapting to change, and applying critical thinking and problem-solving skills | |||||
| 13 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 25 | 25 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 30 | 30 |
| Prepration of Final Exams/Final Jury | 1 | 40 | 40 |
| Total Workload | 143 | ||