Travel Industry (TOUR208) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Travel Industry TOUR208 3 0 0 3 6
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Gonca Güzel Şahin
Course Assistants
Course Objectives Main aim of this course is to teach students the Basic missions of tour operators: tour planning, preparing, marketing and management process.
Course Learning Outcomes The students who succeeded in this course;
  • To define the development of travel and travel industry.
  • To describe the functions and organizational structure of the main and side businesses operating in the travel industry.
  • To explain the relationship travel and other tourism businesses and can express the importance of these relationships.
  • To obtain basic information to prepare Package Tours for travel industry.
  • To define the basic information to the travel industry for Ticketing services.
Course Content Organization of travel industry and its position in tourism industry, intersectional relation in tourism, touristical product and travel motivators; tour market segments and types of tours.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Evolution of traveling and travel companies Chapter 1
2 Delivering system, and the role and importance of travel companies in it Chapter 2
3 Organizational structure and laws about travel companies Chapter 3
4 Functions of travel agencies Chapter 4
5 Functions of tour operators Chapter 5
6 Package tour, tour types and the staffs Chapter 6
7 Tour planning, destination choice, purchasing processes, additional services and pricing Chapter 7
8 Realizing the tour, land services, managing the tour Chapter 8
9 Mid Term Mid Term
10 Ticketing Chapter 9
11 Homework presentation Homework presentation
12 Homework presentation Homework presentation
13 Homework presentation Homework presentation
14 Homework presentation Homework presentation
15 Review Review
16 Final Exam Final Exam


Course Book 1. Tourism-The Business of Travel, Roy Cook, Laura Yale, Joseph Marqua, 2006, Prentice Hall

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 5
Homework Assignments 1 15
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 40
Toplam 5 100
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Have a basic knowledge of theories, facts and principles related to tourism and tourism management. X
2 To have information about the economic, cultural, social and environmental dimensions of tourism. X
3 Have knowledge of general business and economics and understand the strategies of human resources management, food and beverage applications, accounting and finance, management and marketing and service marketing in tourism enterprises. X
4 Knows the national and international legal regulations, social, environmental and professional ethical values related to the field of tourism and develops appropriate behaviors to ethics. X
5 Demonstrates reading, comprehension, speaking and writing skills in English at least at the B2 level of European Language Portfolio X
6 Demonstrates reading, comprehension, speaking and writing skills at a general level of European Language Portfolio A2 in Russian, French, German or Spanish. X
7 Uses the information about Tourism and Hotel Management in the business settings and profession; use information and communication technologies and software related to the field. X
8 Carries out the service processes related to Tourism and Hotel Management in line with the needs and demands of the consumers and proposes solutions to the problems that will affect the service processes. X
9 Generates professional knowledge from the data and synthesizes, analyzes, interprets and evaluates the produced knowledge; gain the ability of doing research project preparation and using the information in solving the problems; makes personal and professional development permanent X
10 He / she takes care of personal care, hygiene, clothing and appearance as required by the tourism sector. X
11 Communicates effectively with written, oral, non-verbal and visual ways and demonstrates presentation skills, works effectively as a team and independently. X
12 Recognize and understand different cultures and interact with guests from different cultures. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 3 42
Presentation/Seminar Prepration
Homework Assignments 2 4 8
Quizzes/Studio Critics 1 4 4
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 152