Marketing Management (ISL242) Ders Detayları

Course Name Corse Code Dönemi Lecture Hours Uygulama Saati Lab Hours Credit ECTS
Marketing Management ISL242 4. Semester 3 0 0 3 5
Pre-requisite Course(s)
Course Language Türkçe
Course Type Compulsory Departmental Courses
Course Level Lisans
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Dilaver TENGİLİMOĞLU
Course Assistants
Course Objectives This course includes the concepts to be considered prior to and through decision making process of marketing. Main objective is to help students gain analytical thinking ability in this field.
Course Learning Outcomes The students who succeeded in this course;
  • To obtain the marketing implementations
  • To explain the marketing research methods
  • To analyze the international marketing and industrial marketing
  • To determine the effective promotion strategies
  • To comprehend the importance of ethics in marketing
Course Content Definition and explanation of basic concepts, consumer products, product mix, new product development, product lifecycle, distribution channels, promotion, advertising, sales management, pricing, elasticity.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Personal selling Course book, pp. 195-205
2 Sales promotion Course book, pp. 205-214
3 Advertising and public relations Course book, pp. 215-236
4 E-marketing and direct marketing Course book, pp. 239-262
5 Place and supply chain Course book, pp. 263-280
6 Wholesale and retailing Course book, pp. 280-290
7 Midterm
8 Marketing research Course book, pp. 53-60
9 Choosing the sample and data collection methods Course book, pp. 60-68
10 Services marketing Course book, pp. 303-316
11 International marketing Course book, pp. 317-340
12 Marketing management Course book, pp. 291-300
13 Marketing ethics Course book, pp. 301-315
14 General Review
15 Students' presentations
16 final exam


Course Book 1. Mucuk, İ. (2014). Pazarlama İlkeleri (20. Baskı). İstanbul: Türkmen Kitabevi.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. X
2 Gaining the ability to use technology required for buseiness administration X
3 An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. X
4 An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. X
5 An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) X
6 An ability to apply knowledge regarding functions of management. X
7 An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations X
8 Compliance with rules of Socials and business ethics and to the principles of social responsibility X
9 An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.) X
10 An ability to conduct research on management and reporting the outcomes with the related parties. X
11 Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving. X
12 Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1) X
13 Having knowledge about law required by management. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127