ECTS - Management (Turkish)
Compulsory Departmental Courses
ISL101 - Introduction to Behavioral Science (3 + 0) 6
Thinking critically with behavioral science, exploring the biology of mind, discription of human diversity, sensation and perception, learning process and conditioning, the phenomenon of memory and memory construction, thinking and language, motivation and work, emotions, personality.
ISL206 - Organizational Behavior (3 + 0) 6
Organizational behavior in historical and global context, individuals in organizations, personality, motivation, groups, communication, leadership, conflict, organizational system, organizational structure, technology and job design, socio-technic system, organizational culture, organizational change and development.
ISL448 - Marketing Research (3 + 0) 7
Definition and function of marketing research, marketing research process, identification of research problem and hypothesis proposal, data types and sources, identification of research models, exploratory research, descriptive research, causal research, sampling, measurement and scales, questionnaire design, descriptive data analysis, hypothesis
Technical Elective Courses
ISL409 - Entrepreneurship (4 + 0) 5
The nature, importance and history of entrepreneurship, the entrepreneurial mind, creativity, innovation and the business idea, marketing and financial planning, franchising, entrepreneurial strategy and strategic management in operations, entrepreneurship background of Turkey, changes in Turkish entrepreneurial features and activities, characteris
ISL415 - Contemporary Management Approaches (3 + 0) 5
This course is designed to provide deep knowledge regarding the ways organizations use different and contemporary managerial approaches and practices in order to gain, manage and sustain certain resources and compete within an uncertain environmental conditions
ISL419 - International Business (3 + 0) 5
Instrumental concepts for understanding international business literature; globalization of markets and the internationalization of the firm; organizational participants that make international business happen; cultural environment of international business; ethics and international business; theories of international trade and investment; politica
ISL428 - Brand Management (3 + 0) 5
Definition of a brand, brand name, brand attributes, brand positioning, image building, the difference between brand image and brand identity, sources of brand identity, methods to build brand awareness, brand loyalty, brand association, the relationship between brand equity and customer equity.
ISL436 - Supply Chain Management (3 + 0) 5
The basic SCM concepts include purchasing, manufacturing flow management, production, marketing, sales, distribution, customer relationship and service management, demand management, order fulfilment, supplier relationship management, IT, product development and commercialization, returns management from functional and process perspective.
ISL437 - Entrepreneurship and Innovation Seminars (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques, barriers of innovation, internal and external factors of entrepreneurship, intrapreneurship, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan,
ISL442 - Seminar (3 + 0) 5
Main aspects of business research; the scientific approach and alternative approaches to research; the broad problem area and defining the problem statement; the critical literature review; theoretical framework and hypothesis development; elements of research design; data collection methods: introduction and interviews, observation,questionnaires