International Marketing (ISL416) Ders Detayları

Course Name Corse Code Dönemi Lecture Hours Uygulama Saati Lab Hours Credit ECTS
International Marketing ISL416 Elective Courses 3 0 0 3 5
Pre-requisite Course(s)
Course Language Türkçe
Course Type Technical Elective Courses
Course Level Lisans
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Mithat ÜNER
Course Assistants
Course Objectives Although the world economy has begun to lose its globalization trend against the major problems it has experienced in recent years, the volume of trade between the world countries in 2017 was $ 22.62 trillion. The enterprises are in an intensive search to get share from the international trade cake that is having a historical summit or to increase their share. Students who take international marketing courses will be able to have knowledge about international marketing environment, world trade, globalization, international management theories, emerging markets, analysis of other countries' markets and market entry strategies, international marketing strategies, standardization and adaptation. On the other hand, it is also recommended that students who wish to specialize in international business and to work in a foreign license and internship in another country. In summary; international marketing course, in a country other than Turkey in terms of student plan or a multinational company in Turkey to work in places that would be particularly useful.
Course Learning Outcomes The students who succeeded in this course;
  • Learning about the basic concepts, related issues, approaches and theories related to international marketing management
  • Conducting environmental analysis by identifying the economic, social, cultural , political, legal and regulatory environmental factors
  • Being able to compare consumers and their buying behavior patterns around the globe
  • Developing foreign market entry modes and strategies
  • Understand the course of marketing mix members in international markets
  • To know the environmental factors that affect the marketing activities of the enterprises in foreign markets
Course Content Topics related to international marketing, definition of international markets, international marketing strategy and market entry methods, planning, implementing and controlling of product, price, place and promotion strategies for global marketplace.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 International marketing concept and internationalization process
2 International marketing environment: economic environment
3 International marketing environment: cultural environment
4 International marketing environment: technological, political and legal environment
5 Sector and competition analyses in international markets
6 Customer analysis in international markets
7 Competition and positioning strategies in international markets
8 Mid-term exam
9 International marketing research
10 Foreign market entry strategies
11 Product strategies in international markets
12 Pricing strategies in international markets
13 Distribution strategies in international markets
14 Promotion strategies in international markets
15 Organization and control of the international marketing programme
16 Final


Course Book 1. Dersin kitabı- S.Tamer Çavuşgil, Gary Knight ve John Riesenberger (2017), “International Business”, Global Edition, Fourth Edition, Pearson Education Limited: Essex.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. X
2 Gaining the ability to use technology required for buseiness administration X
3 An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. X
4 An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. X
5 An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) X
6 An ability to apply knowledge regarding functions of management. X
7 An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations X
8 Compliance with rules of Socials and business ethics and to the principles of social responsibility X
9 An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.) X
10 An ability to conduct research on management and reporting the outcomes with the related parties. X
11 Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving. X
12 Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1) X
13 Having knowledge about law required by management. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127