Dijital Pazarlama (MAN440) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Dijital Pazarlama MAN440 3 0 0 3 5
Pre-requisite Course(s)
-
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives This course is designed to teach students about marketing mix elements in digital world.
Course Learning Outcomes The students who succeeded in this course;
  • Upon successfully finishing this course, students will be able to examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
Course Content The aspects of Internet, social media and mobile marketing that are most relevant to the marketing mix for 'Business to Business' (B2B), 'Business to Consumer' (B2C) and 'Not-for-Profit' marketing, communications and PR.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Transforming from Traditional to Digital Values From the textbook, Chapter 1
2 Aligning Digitally With Your Business Strategy;
3 Barriers and Considerations
4 Case Analysis
5 Search Engine Optimization (SEO) Related Chapter from the Book
6 Social Media; Chapter 8 from text book
7 User Experience and Transformation; Text Book Chapter 9
8 Midterm
9 CRM and Retention Related Chapter from the book
10 True Personalization and Customer Service; Chapters 11 and 12 from text book
11 Case Analysis
12 Content Strategy; Chapter 13 from the book
13 Presenting the Digital Strategy Chapter 15 from the text book
14 Presenting the Digital Strategy Chapter 15 from the text book
15 Presentation
16 Final Exam

Sources

Course Book 1. Digital Marketing Strategy: An Integrated Approach to Online Marketing, Kigsnorth, S. , 2016

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1 - To be able to utilize the theoretical and practical knowledge acquired in the fields of International Trade and Logistics with an interdisciplinary approach in developing expertise on the track of the progress in the globalized business world
2 2 - To exercise managerial skills by conducting his/her competences in the fields of International Trade and Logistics actively into real processes
3 3 - To be able to communicate effectively both in written and oral forms with the peers in the department where he/she holds a position and organize professional development activities
4 4 - To assess the basic and current dynamics of flexible and open fields of International Trade and Logistics in a theoretical framework
5 5 - To solve the complex problems in the fields of International Trade and Logistics with analytic and independent thinking ability and capability to synthesize them with embracing versatility
6 6 - To keep professional capabilities updated through improving business practicum by keeping track of the changes and innovations in the sector
7 7 - To have the characteristics to interpret, inquire and deepen the knowledge acquired during the education process within the existing economic conjuncture
8 8 - To have the necessary organizational skills and responsibility to create flexible, efficient and rapid solutions to the existing and possible problems with an innovative approach by facilitating sectoral coordination through the practices of International Trade and Logistics.
9 9 - To be able to use the current and widely used field specific information and software programs besides having up-to-date technical equipment and multiple language skills needed by private sector in both national and international platforms.
10 10 - To possess the competency in the English language to be able to communicate in every platform effectively, due to the international characteristic of the field they studied
11 11 - To become individuals having high intellectual and social capacity, vision and moral values and the ability to adapt to group communication

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127