ECTS - Advertisement Photography

Advertisement Photography (GRT232) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advertisement Photography GRT232 1 2 0 2 4
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Project Design/Management.
Course Coordinator
Course Lecturer(s)
  • Instructor Serdar Bilici
Course Assistants
Course Objectives The aim of this course which takes photography for advertisement is to encourage students to design photography, teach visual elements and methods while designing, and enable students to produce designs which can be converted into photography.
Course Learning Outcomes The students who succeeded in this course;
  • Has basic knowledge of advertisement photography,
  • Knows the basic features of an advertisement photographer.
  • Applies lighting techniques to be used in commercial photography,
  • Designs commercial photography,
  • Produces projects with commercial campaign,
  • Designs photography within commercial campaign
  • Knows how to use photography in every aspect of graphical and visual product design
  • Prospects for art in digital environment for photography
Course Content Design-oriented solutions to problems encountered in the field of commercial photography; the production of freelance and narrative projects; design elements and principles; strong research and applications in the field of photographic expression; photographic designs for different uses and applications; simple Photoshop application.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Concept of commercial
2 Design principles in advertising photography
3 Methods of photo graphic
4 Factors effecting color perception. Color psychology..
5 Concept of outdoors in commercial photography and adjusting view.
6 Concept of indoors and adjusting view
7 Midterm
8 The concepts and shooting of portrait and figure concepts in advertisement photography.
9 Midterm-project
10 Snap shooting animals in commercial photography.
11 Shooting photos in macro level
12 Equipment of camera studio
13 Different perspectives : commercial, industrial and etc..
14 Shooting of two and three dimensional art objects
15 Final project and evaluation.
16 Final Exam


Course Book 1. Kılıç, Levent 2002 Fotoğrafa başlarken. Dost Kitapevi.
2. Gökgöz, Aydemir: Bütün yönleri ile fotoğrafcılık.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation - -
Project 1 60
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 20
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquires Art and Design culture and aesthetic knowledge, theoretical and applied knowledge about the discipline. X
2 Knows the legal regulations and processes about Art and Design.
3 Has knowledge about interdisciplinary interaction associated with the relevant field of Art and Design. X
4 Describes the concepts, ideas, facts, and problems related with the field; perceives, designs, and applies them multi-dimensionally. X
5 Evaluates interaction with sub-disciplines related with the field, uses the information creatively. X
6 Works, undertakes responsibility, and carries out plans individually and as a group member.
7 Identifies the learning requirements about the field, and directs his learning within a lifelong sense of social conscience. X
8 Uses information and communication technologies required by the field at least at an advanced level of Europe Computer Literacy License.
9 Follows new information relevant with the field and communicates with colleagues using a foreign language (Europe Language Portfolio General Level: B1 Level).
10 Creates projects supporting solution suggestions to problems in his field with qualified and quantified data; shares them with experts and non-experts.
11 Converts concrete and abstract concepts into creative thinking, innovative and original products, analyzes the acquired information and skills with a critical approach.
12 Is aware of national and international values of art and design, and acts in accordance with ethical values.
13 Has knowledge, equipment, and aesthetic awareness about art culture and history that is necessary for carrying out successful studies related with the discipline. X
14 Has enough awareness about the universality of social rights, social justice, quality culture, and protection of cultural values and environment, occupational health and safety.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 5 3 15
Presentation/Seminar Prepration
Project 1 15 15
Homework Assignments 2 6 12
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 5 5
Prepration of Final Exams/Final Jury 1 5 5
Total Workload 100