ECTS - Strategic Management
Strategic Management (IE427) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Strategic Management | IE427 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims to familiarize students with fundamental concepts in strategic management, including strategy formulation, implementation, and evaluation. The challenge lies not only in identifying the weaknesses and threats firms face, but also in recognizing organizational strengths and anticipating opportunities in the external environment. The course emphasizes analyzing organizational shortcomings while building upon existing capabilities, acknowledging that definitions of success and failure may vary across contexts. |
| Course Learning Outcomes |
The students who succeeded in this course;
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| Course Content | Overview of strategic management, types of strategies, strategy formulation (business mission statement, external assessment, internal assessment, strategy analysis and choice), strategy implementation, strategy evaluation, balanced scorecard. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction: Strategic Management Concepts | Reading: HIH Chapter 1 & 2, & “What is Strategy?”(Porter) |
| 2 | Introduction: Strategic Management Concepts | Reading: HIH Chapter 1 & 2, & “What is Strategy?”(Porter) |
| 3 | External Environment & Competition | Reading: HIH Chapter 3, Case 1: The Chinese Fireworks Industry |
| 4 | Internal Environment & Resources | Reading: HIH Chapter 4 Case 2: Southwest Airlines 2002 |
| 5 | Business-Level Strategy | Reading: HIH Chapter 5, Case 3: Haier: Taking a Chinese Company Global |
| 6 | Competitive Dynamics | Reading: HIH Chapter 6 Case 4: Progressive Corporation |
| 7 | Competitive Dynamics | Reading: HIH Chapter 6 Case 4: Progressive Corporation |
| 8 | Strategy in High-Tech Industries | Reading: HIH Chapter 7 Case 5: Apple 2008 |
| 9 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 10 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 11 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 12 | Cooperative Strategy & Alliances | Reading: HIH Chapter 10 Case 7: Renault-Nissan Alliance |
| 13 | International Strategy | Reading: HIH Chapter 9, Case 8: Zara Fast Fashion |
| 14 | Corporate Governance and CSR | Reading: HIH Chapter 11 |
| 15 | Group Presentation | |
| 16 | Final Exam |
Sources
| Course Book | 1. Strategic Management, Competitiveness, and Globalization: Competitiveness and Globalization (Concepts), 4th edition, by Hitt, Ireland, Hoskisson, Rowe, & Sheppard. Publisher: South-Western Pub (July 20, 2000) |
|---|---|
| Other Sources | 2. What is Strategy? An Illustrated Guide to Michael Porter Hardcover – Illustrated, September 15, 2020. by Joan Magretta (Author), Emile Holmewood (Illustrator), Heinrich Zimmermann (Contributor) |
| 3. The Competitive Strategy Techniques for Analyzing Industries and Competitors. By Michael E. Porter. Publisher: Free Press (January 19, 2004) | |
| 4. The competitive advantage of nations. By Michael E. Porter. Publisher: Free Press (January 18, 2012). | |
| 5. Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise. OUP Oxford. | |
| 6. Kotter, J.P., 2014. Building strategic agility for a faster moving world. Harvard Business Review Press, Boston: MA. | |
| 7. Dixit, A.K. and Nalebuff, B., 2008. The art of strategy: a game theorist's guide to success in business & life. WW Norton & Company. | |
| 8. David, F.D., Concepts of Strategic Management, Prentice Hall, 1996. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 2 | 15 |
| Project | 1 | 25 |
| Report | 2 | 15 |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 6 | 100 |
| Percentage of Semester Work | 55 |
|---|---|
| Percentage of Final Work | 45 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Gains adequate knowledge in mathematics, science, and relevant engineering disciplines and acquires the ability to use theoretical and applied knowledge in these fields to solve complex engineering problems. | |||||
| 2 | Gains the ability to identify, formulate, and solve complex engineering problems and the ability to select and apply appropriate analysis and modeling methods for this purpose. | |||||
| 3 | Gains the ability to design a complex system, process, device, or product under realistic constraints and conditions to meet specific requirements and to apply modern design methods for this purpose. | |||||
| 4 | Gains the ability to select and use modern techniques and tools necessary for the analysis and solution of complex engineering problems encountered in industrial engineering applications and the ability to use information technologies effectively. | |||||
| 5 | Gains the ability to design experiments, conduct experiments, collect data, analyze results, and interpret findings for investigating complex engineering problems or discipline specific research questions. | |||||
| 6 | Gains the ability to work effectively in intra-disciplinary and multi-disciplinary teams and the ability to work individually. | |||||
| 7 | Gains the ability to communicate effectively in written and oral form, acquires proficiency in at least one foreign language, the ability to write effective reports and understand written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions. | |||||
| 8 | Gains awareness of the need for lifelong learning and the ability to access information, follow developments in science and technology, and to continue to educate him/herself. | |||||
| 9 | Gains knowledge about behaviour in accordance with ethical principles, professional and ethical responsibility and standards used in industrial engineering applications | X | ||||
| 10 | Gains knowledge about business practices such as project management, risk management, and change management and develops awareness of entrepreneurship, innovation, and sustainable development. | |||||
| 11 | Gains knowledge about the global and social effects of industrial engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions. | |||||
| 12 | Gains skills in the design, development, implementation, and improvement of integrated systems involving human, material, information, equipment, and energy. | X | ||||
| 13 | Gains knowledge about appropriate analytical and experimental methods, as well as computational methods, for ensuring system integration. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 3 | 48 |
| Presentation/Seminar Prepration | 2 | 5 | 10 |
| Project | 1 | 5 | 5 |
| Report | 2 | 2 | 4 |
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | 1 | 10 | 10 |
| Total Workload | 125 | ||