Strategic Management (IE427) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Strategic Management IE427 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Instructor Dr. Burcu Devrim İçtenbaş
Course Assistants
Course Objectives The aim of this course is to introduce to the students the basic concepts of strategic management; strategy formulation, strategy implementation and strategy evaluation.
Course Learning Outcomes The students who succeeded in this course;
  • Students will be able to acquire knowledge of strategic management process.
  • Students will be able to develop business mission statement
  • Students will be able to conduct SWOT analysis
  • Students will be able to formulate and analyze long term objectives
  • Students will be able to generate alternative management strategies and to select particular strategies to pursue.
  • Students will be able to implement the selected strategies.
  • Students will be able to measure performances and taking corrective actions.
Course Content Overview of strategic management, types of strategies, strategy formulation (business mission statement, external assessment, internal assessment, strategy analysis and choice), strategy implementation, strategy evaluation, balanced scorecard.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Overview of Strategic Management [1] pages 2 - 26
2 Types of Strategies [1] pages 46 - 65
3 Strategy Formulation (Business Mission Statement) [1] pages 46 - 88
4 Strategy Formulation (External Assessment) [1] pages 100 - 130
5 Strategy Formulation (Internal Assessment) [1] page 138 - 164
6 Strategy Formulation (Strategy Analysis and Choice) [1] page 172 - 199
7 Strategy Formulation (Strategy Analysis and Choice) [1] page 172 - 199
8 Midterm I
9 Strategy Implementation (Management Issues) [1] pages 212 - 236
10 Strategy Implementation (Marketing, Finance/Accounting, R&D and CIS Issues) [1] pages 250 - 266
11 Strategy Evaluation [1] pages 273 - 293
12 Balanced Scorecard [2] pages 7 – 18; 21 – 32.
13 Balanced Scorecard [2] pages 7 – 18; 21 – 32.
14 Key Strategic Management Topics- Business Ethics, Social Responsibility, Environmental Sustainability [1] pages 308-344
15 Presentation by Students
16 Presentation by Students


Other Sources 2. Kaplan, R.S., Norton, P.D., Translating Strategy into Action: The Balanced Scorecard, Harvard Business School Press, 1996.
4. Robbins, S.P., Organization Theory, 4th edition, Prentice-Hall International Editions, USA, 1989.
5. Smith, H.Y. (çev:Adalet Çelbiş), Hayatı ve Zamanı Yönetmenin 10 Doğal Yasası, Sistem Yayıncılık ve Mat. San. Tic. A.Ş., İstanbul, 2002.
6. Maxwell, J.C. (çev: İbrahim Şener), Liderlik Nitelikleri, Beyaz Yayınları, İstanbul, 2004.
Course Book 3. David, F.D., Concepts of Strategic Management, Prentice Hall, 1996.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work 5 20
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 20
Toplam 9 100
Percentage of Semester Work 80
Percentage of Final Work 20
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquires sufficient knowledge in mathematics, natural sciences, and related engineering disciplines; gains the ability to use theoretical and applied knowledge in these fields in solving complex engineering problems.
2 Gains the ability to identify, define, formulate, and solve complex engineering problems; acquires the skill to select and apply appropriate analysis and modeling methods for this purpose.
3 Gains the ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions, and applies modern design methods for this purpose.
4 Develops the skills to develop, select, and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in industrial engineering applications; gains the ability to effectively use information technologies.
5 Gains the ability to design experiments, conduct experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or discipline-specific research topics.
6 Acquires the ability to work effectively in intra-disciplinary and multidisciplinary teams, as well as individual work skills.
7 Acquires effective oral and written communication skills in Turkish; at least one foreign language proficiency; gains the ability to write effective reports, understand written reports, prepare design and production reports, make effective presentations, and give and receive clear instructions.
8 Develops awareness of the necessity of lifelong learning; gains the ability to access information, follow developments in science and technology, and continuously renew oneself.
9 Acquires the consciousness of adhering to ethical principles, and gains professional and ethical responsibility awareness. Gains knowledge about the standards used in industrial engineering applications. X
10 Gains knowledge about practices in the business life such as project management, risk management, and change management. Develops awareness about entrepreneurship and innovation. Gains knowledge about sustainable development.
11 Gains knowledge about the universal and social dimensions of the impacts of industrial engineering applications on health, environment, and safety, as well as the problems reflected in the engineering field of the era. Gains awareness of the legal consequences of engineering solutions.
12 Gains skills in the design, development, implementation, and improvement of integrated systems involving human, material, information, equipment, and energy. X
13 Gains knowledge about appropriate analytical and experimental methods, as well as computational methods, for ensuring system integration.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 16 3 48
Presentation/Seminar Prepration
Project 1 15 15
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 4 4
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 125