Design and Communication (ICM502) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Design and Communication ICM502 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Brain Storming.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Feray Ünlü
Course Assistants
Course Objectives To explain the complex structure of visual communication evaluating its historical background. In this context, to have theoretical knowledge to be able to evaluate visual experience and signification. To evaluate social, cultural, ideological and institutional contexts which help us to make sense of all kinds of visual communication. To understand different reception processes and related factors. To perceive the communicative properties of basic design principles.
Course Learning Outcomes The students who succeeded in this course;
  • Evaluates concepts and theories of semiotics
  • Solves relationship between codes of visual culture and of communication
  • Analyzes the form and content of the design product
  • Solves shifts in meaning between past and present
  • Analyzes cultural meanings of visual text
  • Examines cultural codes of design
Course Content Communication and theories used in design, theories and methods in order to understand the formation of the language of design; interdisciplinary semantic studies and emerging trends in contemporary designs in order to understand and interpret the formation of the communicative criteria in design; design language created by cultural codes, design a

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Course Priliminary Information About Topics
2 Visual Perception / Form and Contex Presentation Preparation
3 Signification and its Process Presentation Preparation
4 Architectonic Codes and Communication Book Discussion
5 Relationship Between Linguistics and Semiotics Book Discussion
6 Interdisciplinary Approaches in the Analysis of Meaning Book Discussion
7 The Basic Principles of Communication Book Discussion
8 The Formation of Cultural Codes in Design Communication Book Discussion
9 Production-Consumption and Symbolic Dimension in Design Book Discussion
10 Communication Aesthetics Presentation Preparation
11 Research Presentation Presentation and Discussion
12 Research Presentation Presentation and Discussion
13 Research Presentation Presentation and Discussion
14 Research Presentation Presentation and Discussion
15 Example Examination Presentation and Discussion
16 Final Exam / Presentation Presentation and Discussion


Other Sources 1. Adorno, Thedor ve Horkheimer, Max. (2011) Sosyolojik Açılımlar. Ankara: BilgeSu.
2. Barnard, Malcolm. (2002) Sanat, Tasarım ve Görsel Kültür (Çev. Güliz Korkmaz). Ankara:Ütopya Yayınevi.
3. Erkman, Fatma. (2005) Göstergebilime Giriş. İstanbul: Multilingual.
4. Fiske, John. (1999) Popüler Kültürü Anlamak. Ankara: Bilim ve Sanat Yayınları/ARK.
5. Fiske, John. (1996) İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları/ARK.
6. Saussure, Ferdinand de. (1979) Genel Dilbilim Dersleri I, (Çev. B. Vardar). Ankara: Türk Dil Kurumu Yayınları.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar 1 40
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 40
Toplam 3 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 16 2 32
Presentation/Seminar Prepration 2 20 40
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 5 5
Total Workload 125