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1) He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
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2) He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
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3) Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
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4) Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
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5) Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
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6) Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
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7) To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
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8) Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
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9) Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
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10) Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
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11) Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
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12) Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.
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