ECTS - - Public Relations and Advertising Master Programme (with thesis)

HIR500 - Seminar (0 + 0) 5

Research methods, data types and data collecting, statistical techniques for analyzing data, using charts and graphics, reporting of research.

HIR599 - Thesis (0 + 0) 80

Scientific research, completion of thesis.

ISL555 - Research Methods (3 + 0) 5

Research designs, probability theories, hypothesis tests, reliability and validity of measurement, model construction, multiple regression, multivariate variance analyses, correlation, exploratory and confirmatory factor analysis and econometric models.

SBE-PR-GE1FA4 - Non-Departmental Elective (0 + 0) 5

ECON501 - Economic Theory (3 + 0) 5

Supply and demand, consumer producer surplus, market response, elasticity, taxes, decision making, rational consumer, production decision, market structure.

ECON512 - Financial Economics (3 + 0) 5

Functions and structure of the financial system, the role and function of financial instruments, the elementary valuation of financial instruments, primarily stocks, bonds, futures, and options, the role of risk and how markets manage and control risk, issues in corporate finance and capital budgeting, issues in international finance and the inter

ECON521 - Applied Econometrics (3 + 0) 5

Modeling linear regressions, bivariate and multivariate regression techniques and their applications, model specification problems, parameter estimation problems, nonlinear regression models, data handling problems, simultenaous equation models, restricted regression models, time series, nonstationary series and autocorrelation and panel data.

HIR501 - Discussions on Theory (3 + 0) 5

A keen understanding and appreciation of communication theories.

HIR502 - Ethics in Public Relations and Advertising (3 + 0) 5

Sansürden özdenetime kadar gelen iletişimin kontrolü, kamu ve özel teşebbüs medya sisteminde yasal düzenlemelerin karakteri; temel iletişim hak ve özgürlüklerinin yasal biçimlendirmeler ve Türk hukukundaki iletişimle ilgili yasal biçimlendirmeleri ve uygulamalar.

HIR503 - Current Debates in Public Relations (3 + 0) 5

The prevailing debates on, especially social implications of public relations and advertising.

HIR504 - Social Responsibility Campaigns (3 + 0) 5

Social responsibility, public interest, truth and objectivity.

HIR505 - PR, Advertising and New Media (3 + 0) 5

Debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

HIR506 - Resarch Application (3 + 0) 5

Preparing a research design, collecting data, data coding, data entry and analysis by using SPSS, and writing findings and conclusions.

HIR507 - Crisis Communication (3 + 0) 5

The basics of identifying, preventing, and controlling crisis situations.

HIR508 - Public Relations and Advertising in Turkey (3 + 0) 5

How media relations are created, sustained and managed in Turkey.

HIR509 - Advertisement Criticism (3 + 0) 5

Reading, critically examining and discussing some of the most recent pieces of advertisements.

HIR510 - Advertisement and Consumption Culture (3 + 0) 5

The nature of consumption; popular consumption and consumer culture in terms of consuming society.

HIR511 - Environment and Organizational Communication (3 + 0) 5

The terms and types of an organization.

HIR512 - Communication Strategies in Organizations (3 + 0) 5

The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

ICM502 - Design and Communication (3 + 0) 5

Communication and theories used in design, theories and methods in order to understand the formation of the language of design; interdisciplinary semantic studies and emerging trends in contemporary designs in order to understand and interpret the formation of the communicative criteria in design; design language created by cultural codes, design a

ISL501 - Contemporary Management (3 + 0) 5

Business start-up strategies, process of business foundation from both the practical and theoretical aspects of contemporary management theory.

ISL502 - Marketing Management (3 + 0) 5

Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

ISL503 - Accounting (3 + 0) 5

General accounting, recording of the accounts within basic terms of accounting and unified accounting system by analysing the balance sheet and the income statement of a firm and preparing basic financial statements that measure the financial position of a firm.

ISL505 - Quantitative Methods (3 + 0) 5

Operational research, structure and solution of decision problems, linear programming, mathematical structure of linear programming, solution techniques of linear programming, graphical method, Simplex method, transportation problems, mathematical structure of transportation problems, solution of transportation problems, MODI test.

ISL506 - Organization Theory (3 + 0) 5

Fundamental concepts of organization structure and design, the evolution of organization theory, organizational effectiveness and organizational structure and environment.

ISL508 - Psychology and Business Ethics (3 + 0) 5

Business ethics, alternative theoretical approaches, ethical dilemmas, attitudes and behaviors, psychology.

ISL509 - Operations Management (3 + 0) 5

Demand forecasting, project management, quality management, supply chain management, planning and scheduling, and inventory management, materials resource planning (MRP), enterprise resource planning (ERP) as well as modern production techniques such as lean production, just-in-time production.

ISL511 - Human Resources Management (3 + 0) 5

Strategic human resource management, certain ethical, legal and social considerations, staffing, human resource development, compensation and benefits, safety and health, employee and labor relations.

ISLE501 - Contemporary Management (3 + 0) 5

Business start-up strategies, process of business foundation from both the practical and theoretical aspects of contemporary management theory.

ISLE503 - Theory of Economics (3 + 0) 5

Supply and demand, consumer producer surplus, market response, elasticity, taxes, decision making, rational consumer, production decision, market structure.

ISLE504 - Operations Management (3 + 0) 5

Demand forecasting, project management, quality management, supply chain management, planning and scheduling, and inventory management, materials resource planning (MRP), enterprise resource planning (ERP) as well as modern production techniques such as lean production, just-in-time production.

ISLE505 - Organization Theory (3 + 0) 5

Fundamental concepts of organization structure and design, the evolution of organization theory, organizational effectiveness and organizational structure and environment.

ISLE506 - Financial Statement Analysis (3 + 0) 5

Introduction of financial statement, analysis types, analysis techniques, horizontal analysis, vertical analysis, trend analysis and ratio analysis.

ISLE507 - Accounting (3 + 0) 5

General accounting, recording of the accounts within basic terms of accounting and unified accounting system by analysing the balance sheet and the income statement of a firm and preparing basic financial statements that measure the financial position of a firm.

ISLE508 - Marketing Management (3 + 0) 5

Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

ISLE511 - Human Resources Management (3 + 0) 5

Strategic human resource management, certain ethical, legal and social considerations, staffing, human resource development, compensation and benefits, safety and health, employee and labor relations.

KAM502 - The Social Structure of Turkey (3 + 0) 5

The Ottoman modernization; The Ottoman Empire`s heritage to the Republic; Turkey`s modernization; secularism in Turkey; ethnic problems; democracy.

KAM511 - Leadership and Administration (3 + 0) 5

The concept of leadership; political authority.

KAM534 - Strategic Management and Visioning (3 + 0) 5

The means and mechanisms of ensuring more effecitve administrative organizations.

LOJ501 - International Marketing and Strategies (3 + 0) 5

The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies.

LOJ506 - International Financial Markets and Institutions (3 + 0) 5

Financial system, interest rates, financial institutions, monetary policy, money markets, bond, stock, mortgage and foriegn exchange markets.

LOJ517 - International Entrepreneurship (3 + 0) 5

Definition of entrepreneurship and logistics in international scope, types of firm and entrepreneurial characteristics of SME`s and current statistics about entreprising SME`s.

LOJ523 - Supply Chain Management and Logistics (3 + 0) 5

The basic SCM concepts; purchasing, manufacturing flow management, production, marketing, sales, distribution, customer relationship and service management, demand management, order fulfilment, supplier relationship management, IT, product development and commercialization, returns management.

SBE-PR-AE1FA1 - Departmental Elective (0 + 0) 5

SBE-PR-AE1FA2 - Departmental Elective (0 + 0) 5

SBE-PR-AE1FA3 - Departmental Elective (0 + 0) 5

SBE-PR-AE1FA4 - Departmental Elective (0 + 0) 5

SBE-PR-GE1FA5 - Non-Departmental Elective (0 + 0) 5

SBE-PR-GE1FA6 - Non-Departmental Elective (0 + 0) 5

SY507 - Financial Management in Health Services (3 + 0) 5

Financing and capitalization topics for people who are working in the health care sector.

SY508 - Marketing Management in Health Services (3 + 0) 5

Strategic planning and marketing process, marketing strategy; defining target market, macro and micro environments of marketing, market segmentation, product, price, promotion and distribution concepts and strategies in healthcare products.

SY509 - Health Tourism (3 + 0) 5

The economic importance of health tourism, types of health tourism, health tourism in Turkey, marketing of health tourism, health tourism policies and governmental incentives.

TUR502 - Tourism Management (3 + 0) 5

Fundamentals of tourism industry including principles and practices.

TUR511 - Marketing in Tourism (3 + 0) 5

Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

TUR518 - Tourism Investment Projects Evaluation (3 + 0) 5

The structure and general characteristics of tourism industry, tourism, investment and basic terms, tourism investment incentives and credits.