ECTS - Social Responsibility Campaigns

Social Responsibility Campaigns (HIR504) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Social Responsibility Campaigns HIR504 General Elective 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Problem Solving, Team/Group, Project Design/Management.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. İlgar Seyidov
Course Assistants
Course Objectives The aim of this course is to provide knowledge to the students on the evaluation every stage of social responsibility projects.
Course Learning Outcomes The students who succeeded in this course;
  • Creation of social responsibility awareness
  • Develop a social responsibility project
  • Develop team work in a project
Course Content Social responsibility, public interest, truth and objectivity.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 The Case For Doing At Least Some Good p.1-22
2 Corporate Social Initiatives p.22-49
3 Increasing Awareness and Concern for Social Causes p.49-81
4 Cause-Related Marketing p.81-114
5 Corporate Social Marketing p.114-144
6 Corporate Philanthropy p.144-175
7 Community Volunteering p.175-207
8 Socially Responsible Business Practices s.207-235
9 Student Presentation (Interwiev with a NGO)
10 Twenty-five Best Practices p.235-262
11 A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations p.262-277
12 Project: A Campaign Planning
13 Project: Execution the Campaign
14 Project: Evaluation of the Campaign
15 Presentation and Discussion
16 General Evaluation and Recommendation


Course Book 1. Kotler, P. Nancy Lee (2006),Kurumsal Sosyal Sorumluluk, İstanbul Mediacat.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 30
Presentation - -
Project 1 70
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 2 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. X
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. X
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. X
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. X
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. X
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. X
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society X
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. X
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations X
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 20 20
Homework Assignments 1 5 5
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 73