ECTS - Ethics in Public Relations and Advertising

Ethics in Public Relations and Advertising (HIR502) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Ethics in Public Relations and Advertising HIR502 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Brain Storming.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Özlen Özgen
Course Assistants
Course Objectives Bu ders medya etiği meselesini ele almaktadır. Kalıplaşmış yaklaşımların ötesinde keşif amaçlı bir yaklaşım izleyerek, medya dünyasının ortaya çıkardığı günümüz etik sorunlarının çoğulluğunu ve karmaşıklığını dikkate alarak medya alanındaki etik uygulamaları sorugulamayı amaçlamaktadır.
Course Learning Outcomes The students who succeeded in this course;
  • Know the concept of ethics and philosophical approaches to comprehension
  • Gain a general view on contemporary approaches and controversial ethics
Course Content Sansürden özdenetime kadar gelen iletişimin kontrolü, kamu ve özel teşebbüs medya sisteminde yasal düzenlemelerin karakteri; temel iletişim hak ve özgürlüklerinin yasal biçimlendirmeler ve Türk hukukundaki iletişimle ilgili yasal biçimlendirmeleri ve uygulamalar.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Ethics of Media: An Introduction Ethics of Media, Pages 1-18
2 What is ethic? Ethic of Media; Pages 39-56
3 Arendt on Media Ethics: Revisiting Traditions as the Heart of the Public Sphere Ethics of media: Pages 57-71
4 Anthropological Realism for Global Media Ethics Ethics of Media: Pages 72-88
5 The Culture of Blogging: At the Crossroads of Narcissism and Ethics Ethics of Media: Pages 91-105
6 Facing the Image: Towards an Ethics of Seeing Ethics of Media: Pages 106-119
7 Liberal Ethics and the Spectacle of War Ethics of Media: Pages 136-158
8 Midterm
9 Ethics of Mediation and the Voice of the Injured Subject Ethics of Media: Pages 178-197
10 ‘Ethical Living’ in the Media and in Philosophy Ethics of Media, Pages 215-231
11 WikiLeaks, National Security and Cosmopolitan Ethics Ethics of Media Pages 232-254
12 Journalism, Ethics and the Impact of Competition Ethics of Media, Pages 255-270
13 When Practice Is Undercut by Ethics Ethics of Media, Pages 271-285
14 General discussion on ethics
15 Final Exam


Course Book 1. Ethics of Media; Editors: N. Couldry; M. Madianou; A. Pinchevski, Palgrave, 2016.
Other Sources 2. Niels Thomassen; Communicative Ethics in Theory and Practice, 1992, Palgrave.
3. Lee Anne Peck and Guy S. Reel; Media Ethics at Work, 2017, Sage

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 20
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0