ECTS - Advertisement and Consumption Culture
Advertisement and Consumption Culture (HIR510) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Advertisement and Consumption Culture | HIR510 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | Examination of the relationship between advertising and consumer culture. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The nature of consumption; popular consumption and consumer culture in terms of consuming society. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | A brief introduction | |
| 2 | The Culture Industries | |
| 3 | What is consumption culture? | |
| 4 | What is the relationship between advertising and consumption? | |
| 5 | Investigation of studies on consumer culture and its relations with advertising | |
| 6 | Investigation of studies on consumer culture and its relations with advertising | |
| 7 | Midterm | |
| 8 | Brands and consumption | |
| 9 | Consumption culture and Western Media | |
| 10 | Consumption culture and new media | |
| 11 | Critical approaches to consumption culture | |
| 12 | Critical approaches to consumption culture | |
| 13 | Presentations | |
| 14 | Presentations | |
| 15 | Final |
Sources
| Course Book | 1. Tüketim Toplumu, Söylenceleri/Yapıları, Jean Baudrillard, 2012, Ayrıntı Yayınları, İstanbul. |
|---|---|
| 2. Tüketim Kültürü, Yetinen Toplumdan Tüketen Toplum, Yavuz Odabaşı, 2006, Sistem Yayınları, Ankara. | |
| 3. Büyüsü Bozulmuş Dünyayı Büyülemek, George Ritzer, 2011, Ayrıntı Yayınları, İstanbul. | |
| 4. Toplumun Mc Donaldlaştırılması, George Ritzer, 2016, Ayrıntı Yayınları, İstanbul. | |
| 5. Consumption and Everyday Life, Mark Paterson, 2006, Routledge, London | |
| 6. Consuming Life, Zygmunt Bauman, 2007, Polity Press, Cambridge. | |
| 7. Postmodernizm ve Tüketim Kültürü, Featherstone. M. 2013, Ayrıntı Yayınları, İstanbul. | |
| 8. Grafik Tasarım ve Reklam, Ulufer Teker, 2009, Yorum Sanat Yayınevi, İstanbul. | |
| 9. Şimdi Reklamlar…, Müge Elden, Özkan Ulukök, Sinem Yeygel, 2007. İletişim Yayınları, İstanbul |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. | X | ||||
| 2 | He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. | X | ||||
| 3 | Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. | X | ||||
| 4 | Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. | X | ||||
| 5 | Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. | X | ||||
| 6 | Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. | X | ||||
| 7 | To have a through knowledge of the communication methodology directed to private sector, public sector and civil society | X | ||||
| 8 | Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. | X | ||||
| 9 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations | X | ||||
| 10 | Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. | X | ||||
| 11 | Reaching scientific results by defining the right method/techniques directed to the purpose of the research. | X | ||||
| 12 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 5 | 5 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 98 | ||