ECTS - Entrepreneurial World of Contemporary Art

Entrepreneurial World of Contemporary Art (ART269) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Entrepreneurial World of Contemporary Art ART269 Fall and Spring 3 0 0 3 4
Pre-requisite Course(s)
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives Networking in the Contemporary Art Industry across the World and Turkey, Expression of Organizational Form, Explaining How Institutions and Organizations Direct the Art with Socio-political Impacts of the Freelance Artists, Showing the Socio-economic Perspective of the Global Organization of Art, Opening up the Horizon for Producing Creative Entrepreneurship Ideas in the Essential Fields, Raising Awareness about the Power of the Communication with Global Investors in the Business World through Art.
Course Learning Outcomes The students who succeeded in this course;
  • - Acknowledge the term of contemporary art and the role of the artist in production, in the whole range of meaning
  • - Understand the global organization of art and its economic strength
  • - Know that the artworks are considered one of the best investment objects
  • - Learn the role of art historians, curators, art dealers and other participants of the business world for art market beyond artists,
  • - Know the socio-economic impacts of the contemporary art activities in the urban scale and the urban community
  • - Learn the importance of the essential service industry from different fields in the national and international art events and developing entrepreneur ideas.
Course Content The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Information about the Course. Art-Contemporary Art Terms: Historical Process.
2 Historical Relations of Art and Money; Art Markets during the ancient time; Development of World Exhibitions and participation of Ottoman Empire; Examples from 19th and 20th Century.
3 From Avant-Garde Art to the Art Industry; Developments of the 20th Century Art.
4 Globalization in Art Trade; Freelance Artists-Art Industry Art as an Object of Desire and Investment Tool.
5 Economic Dimension of Contemporary Art, examples from World and Turkey, Government Funding for Art and Culture Investments and Entrepreneurship.
6 Gatekeeper: Artwork Selectors, Urban Culture, Art Production, Galleries, Auctions, Curators, Art Historians, Art Directors and Other Professions in the Art Market.
7 Collections of the Banks and Companies, Private Museums; National and International Art Institutions: Art Patrons/Art Investor Companies, Sponsors of the Art
8 Art Fairs in the 20th Century: From Art Basel to Art Miami and Hong Kong, Dubai; Contemporary Vienna , Armory New York, Contemporary Istanbul, ArtAnkara, Frieze London, Fiac, Paris, Madrid, Lisbon, Torino etc.
9 Art Biennials and Development; Socio-economic Impacts for the Cities: Venice Biennale, Documenta Kassel, Paris, Berlin
10 Biennials in Turkey and Urban Economy: Istanbul, Canakkale, Sinop.
11 Triennials, Youth Art Events: Milan, Echigo-Tsumari Art, Oslo Architecture Triennial, Yokohama, Students Triennials
12 Art in the Digital Age and Art Market
13 Presentations
14 Presentations
15 Presentations
16 Final Exam


Other Sources 1. Adorno, T. W. (2001) The Culture Industry: Selected Essays on Mass Culture. (2nd New Edition). J. M. Bernstein (Ed.), Routledge: Taylor & Francis Group.
2. Adorno, T. W. (2008). Kültür Endüstrisi Kültür Yönetimi. Nihat Ülner (Trans.). İstanbul: İletişim Yayınları.
3. Artun, A. (2015). Çağdaş Sanatın Örgütlenmesi. İstanbul: İletişim Yayınları.
4. Baudrillard, J. (2014). Sanat Komplosu; Yeni Sanat Düzeni ve Çağdaş Estetik 1. İstanbul: İletişim Yayınları.
5. Haacke, H. (2006). Müzeler- Bilinç Yöneticileri, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
6. Haacke, H. (2006). Sergilenmeye Uygun Sanat, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
7. Leuthold, M. S. (2011). Cross-cultural Issues in Art: Frames for Understanding. Routledge: Taylor & Francis Group.
8. Stallabrass, J. (2009). Sanat A.Ş.: Çağdaş Sanat ve Bienaller, Esin Soğancılar (Trans.). İstanbul: İletişim Yayınları.
9. Thompson, D. (2008). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. London: Aurum Press.
10. Thompson, D. (2011). Sanat Mezat; 12 Milyon Dolarlık Köpek Balığı -Çağdaş Sanatın ve Müzayede Evlerinin Tuhaf Ekonomisi, Renan Akman (Trans.). İstanbul: İletişim Yayınları.
11. Thornton, S. (2009). Seven Days in The Art World. London: Granta Books
12. Tomlinson, John (2004): Küreselleşme ve Kültür, Çeviren: Arzu Eker, İstanbul: Ayrıntı Yayınları.
13. Wu, C-T. (2002). Kültürün Özelleştirilmesi; 1980’ler Sonrasında Şirketlerin Sanata Müdahalesi. İstanbul: İletişim Yayınları.
14. Tomlinson, J. (2004). Küreselleşme ve Kültür. Arzu Eker (Trans.). İstanbul: Ayrıntı Yayınları.
15. Tüzel, M., Gen, E. Sanat Hayat Dizisi. İstanbul: İletişim Yayınları.
16. Yardımcı, S. (2014). Kentsel Değişim ve Festivalizm: Küreselleşen İstanbul’da Bienal. İstanbul: İletişim Yayınları.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 40
Presentation 1 30
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Adequate knowledge of mathematics, physical sciences and the subjects specific to engineering disciplines; the ability to apply theoretical and practical knowledge of these areas in the solution of complex engineering problems.
2 The ability to define, formulate, and solve complex engineering problems; the ability to select and apply proper analysis and modeling methods for this purpose.
3 The ability to design a complex system, process, device or product under realistic constraints and conditions in such a way as to meet the specific requirements; the ability to apply modern design methods for this purpose.
4 The ability to select, and use modern techniques and tools needed to analyze and solve complex problems encountered in engineering practices; the ability to use information technologies effectively.
5 The ability to design experiments, conduct experiments, gather data, and analyze and interpret results for investigating complex engineering problems or research areas specific to engineering disciplines.
6 The ability to work efficiently in inter-, intra-, and multi-disciplinary teams; the ability to work individually.
7 (a) Sözlü ve yazılı etkin iletişim kurma becerisi; etkin rapor yazma ve yazılı raporları anlama, tasarım ve üretim raporları hazırlayabilme, etkin sunum yapabilme, açık ve anlaşılır talimat verme ve alma becerisi. (b) En az bir yabancı dil bilgisi; bu yabancı dilde etkin rapor yazma ve yazılı raporları anlama, tasarım ve üretim raporları hazırlayabilme, etkin sunum yapabilme, açık ve anlaşılır talimat verme ve alma becerisi.
8 Recognition of the need for lifelong learning; the ability to access information, follow developments in science and technology, and adapt and excel oneself continuously. X
9 Acting in conformity with the ethical principles; professional and ethical responsibility and knowledge of the standards employed in engineering applications.
10 Knowledge of business practices such as project management, risk management, and change management; awareness of entrepreneurship and innovation; knowledge of sustainable development. X
11 Knowledge of the global and social effects of engineering practices on health, environment, and safety issues, and knowledge of the contemporary issues in engineering areas; awareness of the possible legal consequences of engineering practices.
12 (a) Knowledge of (i) fluid mechanics, (ii) heat transfer, (iii) manufacturing process, (iv) electronics and control, (v) vehicle components design, (vi) vehicle dynamics, (vii) vehicle propulsion/drive and power systems, (viii) technical laws and regulations in automotive engineering field, and (ix) vehicle verification tests. (b) The ability to merge and apply these knowledge in solving multi-disciplinary automotive problems.
13 The ability to make use of theoretical, experimental, and simulation methods, and computer aided design techniques in automotive engineering field.
14 The ability to work in the field of vehicle design and manufacturing.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 6 2 12
Presentation/Seminar Prepration 1 10 10
Homework Assignments 2 5 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 100