Color in Product Design (GTM039) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Color in Product Design	GTM039	Elective Courses	1	2	0	2	3

Pre-requisite Course(s)
-

Course Language	Turkish
Course Type	Applied Elective Course
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Discussion, Drill and Practice.
Course Coordinator
Course Lecturer(s)	Instructor Bilge Demirci
Course Assistants
Course Objectives	To help students to comprehend the important role of color in the product design process, to transfer basic infrastructural knowledge which will help students to develop their point of view, while doing this; emphasizing color-light-form-space relationship and make them get familiar with the terminology of this discipline. Through trial and error, to make students integrate color phenomenon to their personal development process.
Course Learning Outcomes	The students who succeeded in this course; Becomes competent in using color consciously and solely to create a design language on the form. Considers color phenomenon and color knowledge beginning from the initial phases of the design process.
Course Content	Basic color knowledge, natural facts related to color, Color-Light relationship, compositional characteristics of color, the effects it creates, visual, aesthetic, psychological and perceptual characteristics of color, perception of color with 5 senses, trends in color, color perception and effects in space, color and culture interaction. Firstly, the mentioned topics are given theoretically. Then, students are expected to transfer this knowledge to practice with two projects. Students presents the expected Project steps for evaluation each week with the guidance provided them and Project is finalized with the final presentation. Evaluation is made considering all the process.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Introduction to color phenomenon, explanation of how and why the course will be taught.
2	Color basics, color circle, color systems, (introduction to international terminology such as hue, value, chroma etc.)	Research
3	Harmony ; its definition and examination of it with color combinations, color circle homework assignment submission.	Color circle assignment
4	Harmony of the color forms, ‘color triangle’	Research
5	Contrast: its definition and its examination with color combinations, ‘Color triangle’ homework assignment submission	Completion of the assignment
6	‘The role of perception’ in color	Research
7	‘Perception’ in color, nonvisual color perception (5 senses)	Research
8	Color psychology, approval of the product selections for the first project	Project selection
9	Color psychology (biological reactions, symbolism)	Research
10	Presentation of the first project	Presentation preparation
11	Subject selection for the final project	Project selection
12	Final project; 1 stage brain storming presentation, defining design problem, critiques	Presentation preparation, problem definition
13	Final project : 2. Step, presentation of the initial sketches, critiques	Inıtıial sketches
14	Final proje: 3. Step, presentation of the developed sketches, color mock-up, submission of a 2-page report explaining the hows and whys of the color approaches, critiques.	Elaborated sketches, mock-ups
15	Final project: 4. Step. Final prsentation, color final model presentation; submission of a 2-page report explaining the hows and whys of the color approaches; if any, revised report presentation	Preparation of presentation, model and report
16	Final Jury	Preparation for the final project

Sources

Other Sources	1. Linton, H. (1999). Color in architecture. Design methods for buildings, interiors, and urban spaces (McGraw-Hill, New York, 1999).
	2. Itten, J. (1970). Itten the elements of color.
	3. Birren, F. (1987) Principles of Color.
	4. Fisher, M. P., & Zelanski, P. (1994). Color.
	5. Mahnke, F. H. (1996). Color, environment, and human response: an interdisciplinary understanding of color and its use as a beneficial element in the design of the architectural environment. John Wiley & Sons.
	6. Kueppers, H. (1982). The basic law of color theory. Barron's.
	7. Albers, J. (1975). Interaction of color. Yale University Press.
	8. Swirnoff, L. (2003). Dimensional Colour. WW Norton & Company.

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	15	20
Laboratory	-	-
Application	1	30
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	-	-
Presentation	-	-
Project	1	50
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	-	-
Final Exam/Final Jury	-	-
Toplam	17	100

Percentage of Semester Work
Percentage of Final Work	100
Total	100

Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses	X

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	Has the ability to reflect the multidimensional knowledge obtained regarding the field to the academic environment.					X
2	Has the knowledge and understanding regarding the necessary intellectual, discursive, scientific, technological, aesthetic, artistic, historical and cultural background for the field.				X
3	Has the knowledge and understanding in the economic, environmental, social areas and regarding the sustainability principles and standards in the field of Industrial Design.
4	Has the knowledge of legal framework and standards regarding the field.
5	Has the knowledge and understanding on the corporate and ethical values regarding the field.			X
6	Has the ability to develop concepts and reflect the theory to practice, develop alternative design solutions and carry out the project process independently from the conceptual stage to the implemenetation.				X
7	Has the ability to identify the necessary research in the field, use the correct research methods and techniques and interpret the results.					X
8	Has the ability to use the effective drawing, written and visual presentation techniques and tools in the studies regarding the field.				X
9	Has the self-confidence and competence to take individual and collective responsibility in the interdisciplinary studies.			X
10	Learns the knowledge and abilities in the field by evaluating them with a critical approach and through generating antithesis and synthesis.					X
11	Acts with the awareness of lifelong learning. Has the necessary motivation and learning skills for this.					X
12	12 Follows the developments in the field through using a foreign language at least at European Language Portfolio B1 level and communicates effectively with the colleagues.	X
13	Uses the computer software at least at the advanced level of European Computer Driving Licence and uses the information technologies required in the field interactively.			X
14	Uses his/her knowledge and skills in a professional manner, in the light of ethical principles, in accordance with the professional rules and standards and legal frameworks and considering their social, environmental and ethical consequences.			X
15	With the knowledge of human values, the student is respectful to the human rights and social and cultural rights. Shows the necessary sensitivity for the protection of the natural environment and cultural heritage; acts with the awareness of social responsibility and social justice.			X

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	4	2	8
Presentation/Seminar Prepration	1	6	6
Project
Report
Homework Assignments	2	3	6
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury	1	10	10
Prepration of Final Exams/Final Jury	1	10	10
Total Workload			88