ECTS - International Marketing Strategies

International Marketing Strategies (MAN620) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing Strategies MAN620 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Ph.D.
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Mehmet Mithat Üner
Course Assistants
Course Objectives This course will be helpful for students who plans to work in a multinational company in Turkey or in a country other than Turkey.
Course Learning Outcomes The students who succeeded in this course;
  • Demonstrate knowledge of major concepts, theories and applications in the area of business administration.
  • Manage business decision-making process by using quantitative and qualitative tools and information technology.
  • Evaluate how economic, legal, political, social, technical and competitive forces (local, regional, global) impact business practice
  • Develop quality documents and make presentations that exhibit competence in content, organization and clarity.
  • Articulate ways to turn situations and problems into business or personal opportunities.
Course Content International markets, international marketing strategies and penetration methods, planning, organization, application and control of international product, pricing, place and promotion operations.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to course, basic Concepts
2 Concepts of Marketing and International Marketing
3 Overview of world trade and Turkey's position into world trade
4 International environment
5 Internationalization process and the born global firms
6 Analysis of International Markets
7 Market entry through export strategy
9 Market entry through other agreements
10 Market entry through investment strategy
11 Understanding the emerging markets
12 Standardization and Adaptation in International Markets
13 Student Presentations
14 Student Presentations


Course Book 1. Internatioal Business - S. Tamer Çavuşgil, Gary Knight, John Riesenberger (2017)

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 25
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 10
Percentage of Final Work 90
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To have the ability to present a research problem, develop hypotheses, make research designs, reach conclusions by using qualitative/quantitative methods, and make academic publications by making the necessary literature review.
2 2. To be aware of research ethics.
3 3. To contribute to the process of becoming an information society by constantly following technological, social or cultural developments in the academic and professional context. X
4 4. To be able to look at the problems that arise in businesses both theoretically, conceptually and from the perspective of a researcher. X
5 5. To be able to use knowledge that requires expertise in analyzing, synthesizing and evaluating new and complex ideas by comprehending the interaction between various disciplines related to the field of business. X
6 6. To be able to produce solutions by developing new strategic approaches by thinking holistically and creatively in complex situations that are not foreseen to be encountered in applications in the field of business. X
7 7. To be able to master the basic concepts and methods in the field of general business administration. X
8 8. To be able to dominate the academic literature and international developments in the field of general business administration. X
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values X
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 30 30
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128