ECTS - Principles of Marketing
Principles of Marketing (MAN241) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Principles of Marketing | MAN241 | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture. |
| Course Lecturer(s) |
|
| Course Objectives | As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Main principles of marketing, strategies, marketing environment, marketing mix, market segmentation and product life cycle. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Marketing concept and new trends | |
| 2 | Market environment and strategic planning | |
| 3 | consumer market and consumer behavior | |
| 4 | Industrial market and international market | |
| 5 | Market segmentation and target market | |
| 6 | Positioning | |
| 7 | Midterm | |
| 8 | Product classification and product development process | |
| 9 | Product life cycle and strategies at different stages | |
| 10 | Price and pricing methods | |
| 11 | Pricing strategies | |
| 12 | Promotion and promotion strategies | |
| 13 | Integrated marketing communication | |
| 14 | General review | |
| 15 | Student presentations | |
| 16 | Final exam |
Sources
| Course Book | 1. Marketing Management, Philip Kotler & Kevin Keller, 2016, Pearson |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 10 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The ability to have and use theoretical and practical information in international trade and logistics | X | ||||
| 2 | The ability to define problems, as well as to collect, evaluate, analyze, and interpret data, and to devise solutions, making use of the information, skills, and competencies in the field | X | ||||
| 3 | The ability to perform numerical analyses and research through accessing different resources of information in the field | X | ||||
| 4 | The ability to take part in intra- and interdisciplinary, or multi-cultural working groups, as well as work individually | X | ||||
| 5 | The ability to communicate verbally and in writing in English, and to make use of at least 1 foreign language | X | ||||
| 6 | The ability to act responsibly, and with the awareness in the issues of environmental sensitivity, sustainability, transparency, social responsibility, and ethical values | X | ||||
| 7 | The ability to read, understand, and interpret the relevant legislation in the field of international trade and logistics, and to see the global, and social effects of practices | X | ||||
| 8 | The ability to question and interpret the acquired interdisciplinary pieces of information within the framework of the current economic, social, and environmental conjuncture | X | ||||
| 9 | The ability to stay up to date regarding the local, regional, and global changes in the international trade and logistics, and the supply chain sector; and relevant through improvements on professional competencies and backgrounds, and to devise quick and effective solutions to possible problems through an innovative approach | X | ||||
| 10 | The ability to track national and international regulations in international trade and logistics, to learn logistic procedures and risk management, to use current instruments of technology and informatics, to analyze and improve processes, to devise new ideas and suggestions, to manage activities for change, and to report and document these processes | |||||
| 11 | - | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 15 | 15 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 127 | ||