International Marketing (LOG309) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing LOG309 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives The main purpose of this course is to give students an adequate understanding of some of the main concepts, theories and the basic background knowledge of international marketing. With a historical and down-to-earth approach and in a multidisciplinary manner, the course is designed to engage students with contemporary marketing issues and enable them to acquire a perspective of contemporary events and to comprehend the link of the study of international marketing to other social sciences.
Course Learning Outcomes The students who succeeded in this course;
  • The students who succeed in this course will be able to define basic marketing concepts
  • Use their knowledge to interpret national and international marketing news and policies
  • Develop an insight through real life experiences
Course Content The dynamics of international markets, international marketing strategies, international market entry strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 The Scope and Challenge of international marketing Chapter 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 3-28
2 The Dynamics of International Markets Chapter 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 29-56
3 Geography and History: The Foundation of Cultural Understanding Chapter 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 57-76
4 Cultural Dynamics in International Marketing Chapter 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 77-100
5 Business Customs and Practices in International Marketing Chapter 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 101-120
6 The International Political and Legal Environment Chapter 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 121-148
7 Midterm Exam Midterm Exam
8 Researching International Markets Chapter 7, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 148-176
9 Emerging Markets and Market Behavior Chapter 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 177-202
10 Multinational Market Regions and Market Groups Chapter 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 203-240
11 International Marketing Strategies Chapter 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 240-262
12 International Market Entry Strategies Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 263-284
13 International Branding Strategies Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 285-310
14 Exporting, Managing and Logistics Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 310-328
15 Ethics and Social Responsibility in International Marketing Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 329-350
16 Final Exam Final Exam

Sources

Course Book 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 25
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 40
Percentage of Final Work 60
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1 - To be able to utilize the theoretical and practical knowledge acquired in the fields of International Trade and Logistics with an interdisciplinary approach in developing expertise on the track of the progress in the globalized business world X
2 2 - To exercise managerial skills by conducting his/her competences in the fields of International Trade and Logistics actively into real processes X
3 3 - To be able to communicate effectively both in written and oral forms with the peers in the department where he/she holds a position and organize professional development activities X
4 4 - To assess the basic and current dynamics of flexible and open fields of International Trade and Logistics in a theoretical framework X
5 5 - To solve the complex problems in the fields of International Trade and Logistics with analytic and independent thinking ability and capability to synthesize them with embracing versatility X
6 6 - To keep professional capabilities updated through improving business practicum by keeping track of the changes and innovations in the sector X
7 7 - To have the characteristics to interpret, inquire and deepen the knowledge acquired during the education process within the existing economic conjuncture X
8 8 - To have the necessary organizational skills and responsibility to create flexible, efficient and rapid solutions to the existing and possible problems with an innovative approach by facilitating sectoral coordination through the practices of International Trade and Logistics. X
9 9 - To be able to use the current and widely used field specific information and software programs besides having up-to-date technical equipment and multiple language skills needed by private sector in both national and international platforms. X
10 10 - To possess the competency in the English language to be able to communicate in every platform effectively, due to the international characteristic of the field they studied X
11 11 - To become individuals having high intellectual and social capacity, vision and moral values and the ability to adapt to group communication X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 10 10
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 60